Feeds

iWatch rumours grow as Apple hires Nike fitness guru Jay Blahnik

Latest idiot tax device might include keep-fit tech

Top three mobile application threats

Apple has hired a healthy living guru who helped Nike develop the FuelBand fitness bracelet to work on a mystery project for the fruity firm.

Jay Blahnik started work at Cupertino earlier this month, according to reports from unofficial Apple blog 9to5Mac. He is likely to have been hired to work on the near-mythical iWatch, which Apple are hoping will rescue the firm from accusations that its pace of innovation has slowed to a dismal crawl.

Apple boss Tim Cook has previously praised Nike's Fuelband, which tracks activity and reminds people how much exercise they have (or haven't) done that day. Addressing the D11 conference, Cook said: "You know I wear this, it’s the FuelBand. I think Nike did a great job with this. It’s for a specific area, it’s integrated well with iOS. There are lots of gadgets, wearables, in this space now. You’ve probably tried as many as I have, maybe even more... I think there’s lots of things to solve in this space, but it’s an area where it’s ripe for exploration."

Blahnik looks like the sort of positive thinker who would work well within the shiny, happy corporate world of Cupertino. With a coiffured head of blonde hair, a glowing complexion and an inability to be pictured without a huge grin on his face, he's a character right out of Apple central casting.

His Twitter account shows a breezy personality that will irk most Europeans, but probably inspire more positive-minded Americans to get out there and pound those pavements.

Here's some of his wisdom:

El Reg is not sure whether these messages makes us happy or very, very sad. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.