Feeds

Apple sucking triple the phone switchers as Samsung – report

iPhone buyers also younger, smarter, richer than 'droid drones

3 Big data security analytics techniques

The latest market data shows that Apple is winning over Samsung users from Android at three times the rate that the Korean firm is wooing iPhone owners into the open source fold.

The data, based on four quarterly reports between June 2012 and July 2013 from analyst house Consumer Intelligence Research Partners, showed that 33 per cent of people who changed phones to Apple were previously Android users, while just 11 per cent switched from iOS to Samsung.

Apple also lured over more than twice as many disaffected BlackBerry users to iOS than Samsung managed with Android. But it's not all bad news for Samsung; the company convinced 37 per cent of feature phone users to move to a more powerful platform compared to Apple's 26 per cent.

Samsung also gets more first-time smartphone buyers, and also won over more HTC, LG, and Motorola users than Apple. But Cupertino is cashing in by finding customers who are younger, richer, and more educated.

Apple has more 18-to-34-year-old customers, whereas Samsung caters to the older crowd of over-35s. Meanwhile, barely a third of Apple buyers earn less than $50,000 a year, compared to nearly half of Samsung buyers, and Apple has nearly double the number of users who pull in more than $150,000 per year.

Over half of Samsung buyers only have a high school diploma or "some college" education, compared to fewer than 40 per cent for Apple. But Cupertino makes the handset of choice for the majority of buyers with a masters, doctorate, or professional degree.

The analysts' data also showed good news for the upgrade market. Around three-quarters of Apple and Samsung customers upgrade their phones every two years, and only four per cent kept their handset for three years or more. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.