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The latest market data shows that Apple is winning over Samsung users from Android at three times the rate that the Korean firm is wooing iPhone owners into the open source fold.

The data, based on four quarterly reports between June 2012 and July 2013 from analyst house Consumer Intelligence Research Partners, showed that 33 per cent of people who changed phones to Apple were previously Android users, while just 11 per cent switched from iOS to Samsung.

Apple also lured over more than twice as many disaffected BlackBerry users to iOS than Samsung managed with Android. But it's not all bad news for Samsung; the company convinced 37 per cent of feature phone users to move to a more powerful platform compared to Apple's 26 per cent.

Samsung also gets more first-time smartphone buyers, and also won over more HTC, LG, and Motorola users than Apple. But Cupertino is cashing in by finding customers who are younger, richer, and more educated.

Apple has more 18-to-34-year-old customers, whereas Samsung caters to the older crowd of over-35s. Meanwhile, barely a third of Apple buyers earn less than $50,000 a year, compared to nearly half of Samsung buyers, and Apple has nearly double the number of users who pull in more than $150,000 per year.

Over half of Samsung buyers only have a high school diploma or "some college" education, compared to fewer than 40 per cent for Apple. But Cupertino makes the handset of choice for the majority of buyers with a masters, doctorate, or professional degree.

The analysts' data also showed good news for the upgrade market. Around three-quarters of Apple and Samsung customers upgrade their phones every two years, and only four per cent kept their handset for three years or more. ®

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