Feeds

Apple sucking triple the phone switchers as Samsung – report

iPhone buyers also younger, smarter, richer than 'droid drones

Mobile application security vulnerability report

The latest market data shows that Apple is winning over Samsung users from Android at three times the rate that the Korean firm is wooing iPhone owners into the open source fold.

The data, based on four quarterly reports between June 2012 and July 2013 from analyst house Consumer Intelligence Research Partners, showed that 33 per cent of people who changed phones to Apple were previously Android users, while just 11 per cent switched from iOS to Samsung.

Apple also lured over more than twice as many disaffected BlackBerry users to iOS than Samsung managed with Android. But it's not all bad news for Samsung; the company convinced 37 per cent of feature phone users to move to a more powerful platform compared to Apple's 26 per cent.

Samsung also gets more first-time smartphone buyers, and also won over more HTC, LG, and Motorola users than Apple. But Cupertino is cashing in by finding customers who are younger, richer, and more educated.

Apple has more 18-to-34-year-old customers, whereas Samsung caters to the older crowd of over-35s. Meanwhile, barely a third of Apple buyers earn less than $50,000 a year, compared to nearly half of Samsung buyers, and Apple has nearly double the number of users who pull in more than $150,000 per year.

Over half of Samsung buyers only have a high school diploma or "some college" education, compared to fewer than 40 per cent for Apple. But Cupertino makes the handset of choice for the majority of buyers with a masters, doctorate, or professional degree.

The analysts' data also showed good news for the upgrade market. Around three-quarters of Apple and Samsung customers upgrade their phones every two years, and only four per cent kept their handset for three years or more. ®

Boost IT visibility and business value

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.