Feeds

Apple sucking triple the phone switchers as Samsung – report

iPhone buyers also younger, smarter, richer than 'droid drones

Internet Security Threat Report 2014

The latest market data shows that Apple is winning over Samsung users from Android at three times the rate that the Korean firm is wooing iPhone owners into the open source fold.

The data, based on four quarterly reports between June 2012 and July 2013 from analyst house Consumer Intelligence Research Partners, showed that 33 per cent of people who changed phones to Apple were previously Android users, while just 11 per cent switched from iOS to Samsung.

Apple also lured over more than twice as many disaffected BlackBerry users to iOS than Samsung managed with Android. But it's not all bad news for Samsung; the company convinced 37 per cent of feature phone users to move to a more powerful platform compared to Apple's 26 per cent.

Samsung also gets more first-time smartphone buyers, and also won over more HTC, LG, and Motorola users than Apple. But Cupertino is cashing in by finding customers who are younger, richer, and more educated.

Apple has more 18-to-34-year-old customers, whereas Samsung caters to the older crowd of over-35s. Meanwhile, barely a third of Apple buyers earn less than $50,000 a year, compared to nearly half of Samsung buyers, and Apple has nearly double the number of users who pull in more than $150,000 per year.

Over half of Samsung buyers only have a high school diploma or "some college" education, compared to fewer than 40 per cent for Apple. But Cupertino makes the handset of choice for the majority of buyers with a masters, doctorate, or professional degree.

The analysts' data also showed good news for the upgrade market. Around three-quarters of Apple and Samsung customers upgrade their phones every two years, and only four per cent kept their handset for three years or more. ®

Internet Security Threat Report 2014

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Will BlackBerry make a comeback with its SQUARE smartphones?
Plus PC PIMs from company formerly known as RIM
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
Soundbites: News in brief from the Wi-Fi audiophile files
DTS and Sonos sing out but not off the same hymnsheet
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.