Feeds

Google proposes eye-tracking ad-tracking

Adds more 'creepy' to Glass

Top three mobile application threats

There's many a slip between patent and product, but it seems Google is eyeing (sorry) the revenue opportunities for Google Glass beyond flogging a fashion accessory to tech tragics. The Chocolate Factory's latest patent proposes extending "pay per click" models to the world of meatware by tracking what you're looking at, in case it's an ad.

A patent, turned up by MarketingLand after it was published by the USPTO suggests the eye-tracker in Glass could be used to measure when users look at advertisements.

As the filing states, the eye tracker could be used to implement a “pay per gaze” mechanism for charging advertisers. First, items that the user is “gazing” at would be run by a server to identify “images within the received scene” and work out whether “any of the identified items are advertisements”.

If the “advertisement is registered for pay per gaze billing … advertisers are charged based upon whether a user actually viewed their advertisement.” Interestingly, Google even envisages this stretching beyond the Glass environment: “Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media.”

To forestall the predictable fury that the proposal might arouse in the world at large, The Chocolate Factory notes in the patent that users might want their identifying data removed before their “gazes” are used to bill advertisers, and users “might” be given the chance to opt out of a system if it were ever implemented.

Vulture South is just as interested to know whether Google's considered the legal implications of running anything a Glass user looks at back to a server just to work out whether the wearer is looking at a half-naked, lingerie-clad Victoria's Secret advertisement, or a half-naked, lingerie-clad girlfriend in the privacy of their home. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.