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Sony to pop 'top Viacom channels' in PlayStations, smart tellies, mobes

Games giant turns to MTV, Comedy Central to fill its new internet video thing - sources

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Sony is linking arms with US media goliath Viacom to show top channels on PlayStation games consoles and smart TVs, it is claimed.

An insider whispered to the Wall Street Journal that Sony had reached a preliminary agreement with Viacom to stream its cable channels alongside on-demand content on the Japanese giant's new internet-based TV service.

Sony hopes to roll out the new service by the end of next year, we're told, and is also talking to Time Warner, CBS and Disney about deals.

The PlayStation maker plans to embed the service in its games console and its Bravia tellies, and could expand later to including the TV streams on tablets and phones.

The Japanese firm is just one on a list of tech companies from various sectors that see TV as the next big thing. Intel and Google are also trying to line up telly deals for new streaming services that would compete with popular on-demand video upstarts such as Netflix and LoveFilm.

Viacom - which owns TV channels such as MTV, Nickelodeon and Comedy Central - could be a major partner for Sony. ®

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