Feeds

Google Glass is HIGH FASHION in September Vogue magazine

12 pages of haughty hotties in hyped headsets

Choosing a cloud hosting partner with confidence

Let's face it: Google Glass has an image problem. Even people who like the idea are forced to admit that wearing Sergey Brin's high-tech specs in public makes you look like a dork. But there may yet be an antidote to that.

Opening spread of a Google Glass photo shoot from the September 2013 issue of Vogue

See? Those Google Glass specs really are stylish, after all

Enter the September 2013 issue of long-running US fashion magazine Vogue, which features a twelve-page spread of heavily stylized photos of models wearing futuristic fashions, each of their faces framed by a Google Glass headset.

From what we've seen of the insert so far, the models are all posed on what look like sets from a science fiction movie, with implausible-looking architecture looming in the background.

"THE FINAL FRONTIER," proclaims the opening spread in all caps. "Beyond the blue horizon likes a futuristic vision of fashion – a beautiful minimalism tailored for the brave and the bold."

Below that, in smaller print, is the typical blurb explaining what we're looking at on these two pages. In a nutshell: a model wearing a $4,490 coat by Oscar de la Renta, a $2,300 black leather turtleneck by Gucci (yes, leather), and matching patent leather gloves and belt by Michael Kors (presumably so cheap that the prices are not worth mentioning).

"Outfitted in Google Glass," the breathless copy explains, "model Raquel Zimmermann embodies a sleek chic stripped of both embellishment and gimmick."

Well almost, anyway. Because to most regular people, the fact that Ms. Zimmermann is casting us a sultry look from under the frames of a Glass headset – just like everybody else in the shoot – is one helluva gimmick.

It's also not the image that most of us have come to associate with the privacy-shredding specs. No, that image would be one posted by Rackspace hype-man Robert Scoble to his Google+ page, in which he stands, mouth agape, naked and soaking wet, as he demos Glass from the shower. (If you haven't seen it, click on the link at your peril.)

But fashion is a funny thing. So much of it has less to do with what something looks like than with what the fashion industry tells us is fashionable at any given time. So, for September 2013, at least, Google Glass is apparently haute couture – or that's what Vogue would have us believe, anyway.

Vogue? Yep. El Reg asked Google Glass spokesman Chris Daly whether this was some kind of surreptitious advertising on Google's part, but he assured us it was all the magazine's doing. "It was not commissioned," he told us. "It is strictly editorial." ®

Bootnote

Lest you brush off Vogue as a magazine that knows more about tailoring than it does about tech, we're told the September issue also features a 3,000-word profile and interview with Yahoo! CEO Marissa Mayer.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.