Feeds

Virgin Media signs 3-year telly deal with BT Sport

Good for fans who only want to watch 38 Premiership games all season

Security for virtualized datacentres

BT has inked a three-year wholesale deal with Virgin Media to allow the cable company to serve BT Sport television channels to its customers.

Financial terms of the agreement were kept secret.

It comes just days before the kickoff of the new Premier League season and is a clear move to gently lean on pay-TV behemoth BSkyB.

BT said its sport offering was "now available across all the major TV platforms in the UK including cable, satellite and DTT." Subscribers can also stream the channels over broadband.

Virgin Media will provide BT Sport 1, BT Sport 2 and ESPN to its XL TV customers as part of their existing packages. Those consumers do not need to sign up to new contracts or cough up extra cash.

Customers of the Liberty Global-owned telco who do not have the XL service can access the channels at the cost of £15 per month.

"BT has made a large investment in BT Sport and this is an important commercial agreement for us that recognises the excellence of the channels," the telecom giant's television boss Marc Watson said. "We are keen to make our services as widely available as possible and to do so via wholesale arrangements. We are doing this with Sport."

BSkyB, however, has the rights to many more Premiership games than BT's diminutive offering of 38 matches during the season.

BT recently said that 1 million of its subscribers had so far signed up for its new sports channels. But viewing figures for its opening show fronted by Clare Balding were pathetic – averaging just 1,000 sets of eyeballs. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.