Feeds

Just add creepiness: Google Search gets even more personal

Thinking about that pic of the dog you took a week ago? Here it is!

Secure remote control for conventional and virtual desktops

Google will soon be interrogating its users' Gmail, Google Calendar and Google+ accounts to try and predict the questions they enter into Google Search, bringing the Chocolate Factory's Now functionality into the mainstream.

The personalised search is being rolled out slowly, with the US getting it first, but it will respond to queries such as "is my flight on time" and "show my photos of sunsets" with results culled from the Google suite of applications. So, it's not much good if your photos are on Facebook and your flight details in Evernote.

But that is, of course, beside the point. The user who has bought fully into the Google cloud will benefit most, while those who insist on spreading their custom between providers won't get to enjoy the power of Google's largesse.

That power can, according to the Google Blog, answer questions such as "when is my next meeting with Sally?", "what are my plans for tomorrow?" or even ask to show "photos from my trip to Grandma's last year", assuming one can get Google's voice recognition to understand the words.

Google has been offering much of this with Google Now: the Android-based personal concierge application which has revolutionised life for some but continues to bemuse the majority.

Google Now tries to proactively provide information about travel delays and sports scores, and while it's pretty hit and miss it serves to showcase how Google sees the future.

Integrating that functionality into Search, which remains Google's killer application (the reason people come to Google in the first place), lets the search giant push its ideas about life-management to everyone.

Everyone who doesn't opt out, that is. A "private results" setting will turn off Google's attempts to personalise everything – or one could simply refrain from logging into a Google account – though that has been getting more difficult in recent years. ®

Security for virtualized datacentres

More from The Register

next story
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
Torvalds CONFESSES: 'I'm pretty good at alienating devs'
Admits to 'a metric ****load' of mistakes during work with Linux collaborators
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.