Feeds

EMC CTO: I called flash a 'performance tier' but don't like the phrase

'Compute-affinity tier' might be closer to the mark, or maybe you can do better

Internet Security Threat Report 2014

EMC CTO John Roese has decided he's not keen on the phrase “performance tier” that he used yesterday at EMC Forum Australia.

Vulture South has been told Roese did his own slideware for the event and that the definitions it offered of pure solid-state storage as “performance tier” storage and disk-based-but-flash-capable products like VMAX and VNX as “capacity tier” are internal EMC jargon that has not often been exposed to outsiders.

Now that it has, in part through exposure to hundreds of people in the audience EMC Forum, our story about Roese's talk and a lunch for C-level folk at EMC Forum, Roese isn't sure "performance" and "capacity" of are useful ways of describing the company's products.

Marketers are already in his ear with alternative suggestions, in part because as he pointed out in a post-interview follow-up phone call (a thing almost unprecedented in your correspondent's experience), VMAX lacks little in the performance department. That means it may not be entirely fair or accurate to lump it in with capacity arrays.

Roese didn't offer an alternative to “capacity tier” but did suggest that perhaps “compute-affinity tier” is a better way of describing EMC's flashy bits.

We're assured Roese has not received an email from the EMC C-suite containing a great many red exclamation marks, and he told Vulture South he's a 'let's talk about this' kind of guy rather than a 'get PR to demand changes to the story' guy.

He also said he's open to suggestions about just what EMC should be calling its various groups of products, because he's not entirely sure even the poetic “compute-affinity tier” is likely to make sense to customers or read well in brochureware.

Indeed, he's rather hoping Reg readers, among others, might have an idea or three about how to label the new types of storage arrays EMC and others sells these days. Do you need a better invitation visit the Storage Community? ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
Intel, Cisco and co reveal PLANS to keep tabs on WORLD'S MACHINES
Connecting everything to everything... Er, good idea?
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.