Feeds

Werner Herzog's latest film warns drivers not to text while driving

Public service message sponsored by AT&T

3 Big data security analytics techniques

Famed German filmmaker Werner Herzog has teamed up with US mobile carrier AT&T to produce a short documentary film, warning of the dangers of texting while driving.

The 35-minute film (embedded below) features frank and occasionally heart-wrenching interviews with drivers who were responsible for traffic accidents after texting behind the wheel, as well as with family members of accident victims and police who responded to the incidents.

The film, entitled From One Second to the Next, is part of AT&T's It Can Wait campaign aimed at discouraging texting while driving, particularly among teens. The carrier's own research has shown that 43 per cent of teens admit to having done so.

A separate study by Virginia Tech university's Transportation Institute found that texting while driving increases a driver's chances of being involved in a crash or a "near crash event" by 23.2 times.

Herzog's film presents viewers an unflinching portrait of the outcomes of such events. In one segment, a mother relates how she stays up nights listening to the sounds of the ventilator that keeps alive her son, who was struck by a driver who was texting at the time. In another, a man says that "I love you" was the last text message he sent before causing an accident that killed three people.

Herzog is certainly no stranger to such grim subject matter. In his 2005 documentary Grizzly Man, he is seen on camera listening to an audio recording of the unedited last moments of a man who was killed by bears. His most recent documentary feature was 2011's Into the Abyss, which told the stories of two men convicted of a triple homicide in a style similar to that of From One Second to the Next.

Herzog has also directed dozens of fictional films, but this is the first time he has produced a short film at the request of a company. Still, the filmmaker says that it was the project itself that attracted him, and that he had no qualms about accepting AT&T's funding.

"It's very easy to reconcile that," Herzog told the Associated Press. "This has nothing to do with consumerism or being part of advertising products. This whole campaign is rather dissuading you from excessive use of a product. It's a campaign. We're not trying to sell anything to you. We're not trying to sell a mobile phone to you. We're trying to raise awareness."

The 70-year-old Herzog went on to explain that he was interested in exploring the subject of texting while driving because he sees it as emblematic of a shift taking place in society.

"There's a completely new culture out there," Herzog said. "I'm not a participant of texting and driving – or texting at all – but I see there's something going on in civilization which is coming with great vehemence at us."

AT&T plans to distribute copies of Herzog's film to 40,000 US high schools in time for the back-to-school season, as well as to hundreds of government organizations and safety groups. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.