Feeds

Web ad giant (Google) pops Adwords into Maps for iOS and Android

You didn't think they were doing this for free, did you?

Secure remote control for conventional and virtual desktops

Google has finally woken up and integrated Adwords into its mobile mapping app, pushing paid results onto the top of the heap along with directions guiding customers to your door.

The ad addition came with the last update to Google Maps for Android and iOS. It switches on this week with ads popping up at the bottom when one makes a search using the bar at the top. Advertisers will pay out every time a user clicks to make a call, asks for directions or visits the advertiser's page.

Google advert in progress

Here's one we made earlier.

Advertisers interested in reaching the "one billion people [who] use Google Maps services every month" will need to enable the Location Extension for their campaign, and pony up for all those clicks.

Making money out of the smallest screen has always been a challenge, as Facebook knows only too well. Traditional banner ads compromise the content and attempts to integrate advertising into the mobile experience have fallen pretty flat. Adwords is the Chocolate Factory's main cash cow, so its extension into Maps shouldn't come as any surprise.

Google is certainly offering a service in exchange for one's tolerance. The search giant's maps aren't just the default option - they're often also the best. With competitors waiting in the wings, Google needs to tread with care to avoid making the competition more attractive. ®

Boost IT visibility and business value

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.