Feeds

Web ad giant (Google) pops Adwords into Maps for iOS and Android

You didn't think they were doing this for free, did you?

Choosing a cloud hosting partner with confidence

Google has finally woken up and integrated Adwords into its mobile mapping app, pushing paid results onto the top of the heap along with directions guiding customers to your door.

The ad addition came with the last update to Google Maps for Android and iOS. It switches on this week with ads popping up at the bottom when one makes a search using the bar at the top. Advertisers will pay out every time a user clicks to make a call, asks for directions or visits the advertiser's page.

Google advert in progress

Here's one we made earlier.

Advertisers interested in reaching the "one billion people [who] use Google Maps services every month" will need to enable the Location Extension for their campaign, and pony up for all those clicks.

Making money out of the smallest screen has always been a challenge, as Facebook knows only too well. Traditional banner ads compromise the content and attempts to integrate advertising into the mobile experience have fallen pretty flat. Adwords is the Chocolate Factory's main cash cow, so its extension into Maps shouldn't come as any surprise.

Google is certainly offering a service in exchange for one's tolerance. The search giant's maps aren't just the default option - they're often also the best. With competitors waiting in the wings, Google needs to tread with care to avoid making the competition more attractive. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.