Feeds

Web ad giant (Google) pops Adwords into Maps for iOS and Android

You didn't think they were doing this for free, did you?

Build a business case: developing custom apps

Google has finally woken up and integrated Adwords into its mobile mapping app, pushing paid results onto the top of the heap along with directions guiding customers to your door.

The ad addition came with the last update to Google Maps for Android and iOS. It switches on this week with ads popping up at the bottom when one makes a search using the bar at the top. Advertisers will pay out every time a user clicks to make a call, asks for directions or visits the advertiser's page.

Google advert in progress

Here's one we made earlier.

Advertisers interested in reaching the "one billion people [who] use Google Maps services every month" will need to enable the Location Extension for their campaign, and pony up for all those clicks.

Making money out of the smallest screen has always been a challenge, as Facebook knows only too well. Traditional banner ads compromise the content and attempts to integrate advertising into the mobile experience have fallen pretty flat. Adwords is the Chocolate Factory's main cash cow, so its extension into Maps shouldn't come as any surprise.

Google is certainly offering a service in exchange for one's tolerance. The search giant's maps aren't just the default option - they're often also the best. With competitors waiting in the wings, Google needs to tread with care to avoid making the competition more attractive. ®

Boost IT visibility and business value

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.