Feeds

Facebook to get IN YOUR FACE with video ads

Report says silent vids will land in every timeline

Security for virtualized datacentres

Facebook has signalled it will become more annoying, by letting The Wall Street Journal know video ads are coming to the social network quite soon now.

The Journal's report says Facebook has been on the cusp of introducing video ads for months now, but has been held back by valiant champion-of-the-users Mark Zuckerberg's insistence that they load in a flash and not annoy users, especially mobile users.

Facebook's development team have reportedly solved those problems to Zuck's satisfaction and 15-seconds-or-shorter ads will begin to appear soon, perhaps in “carousels” of three ads so users can watch more than one spot. The ads won't make a sound, but if users are sufficiently captivated by the content they'll be able to click on the video to restart it with noise. Users will only see video ads once a day.

The Journal says Facebook will offer video ads for $US2m a day, to everyone on Facebook aged between 18 and 54. Global brands are reportedly the target.

That part of the report seems a little odd given that Facebook recently blogged it has 100 million users of its feature phone app. Beaming video ads to users in developing countries where data downloads cost a packet (pardon the pun) won't win the company any Likes.

At the reported $2m a day the video ads would quickly boost Facebook's revenue by around $700m a year (we're assuming no-one wants to advertise on Christmas and not everyone will pay full freight). With The Social Network's most recent results reporting it took in $1.6bn in advertising for the second quarter, video ads would would add over ten per cent to that figure.

Few businesses anywhere, anytime, have the chance to add that kind of revenue at a stroke. If Facebook can do so, positive shareholder reaction may outweigh any backlash from users. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.