Feeds

Canonical: Last change to Ubuntu Edge phone price – we promise

Just keep pledging, please...

Build a business case: developing custom apps

Canonical has stabilised pricing for its proposed Ubuntu phone, Edge, at $695 to be paid by eager Penguins into an Indiegogo funding round.

It has also landed a corporate patron, Bloomberg, which pledged $80,000 to the effort. Only financial backers of this funding round will get a phone – the actual mass-manufactured job won't be available to buy at launch.

Mark Shuttleworth's company said today that price had been permanently fixed at $695 a pop until the end of the current funding drive on 21 August. It hopes to raise $32m in the drive. The project has so far raised $8.709m.

The company sited "major industry backing" as the reason for the change.

Pricing for the Edge, announced on 23 July, had started at $600 for the first 5,000 people pledging cash, with a further nine tiers of prices based on different pledge amounts. Backers who give $10k are allowed into the VIP area with Mark at the unveiling event.

Canonical promised: "No limited quantities, no more price changes. You wanted a more affordable Edge, and now you've got it." There will be no more price cuts, however.

In return for its $80k, Bloomberg is getting 100 dual-boot Ubuntu-Android phones plus workshops and technical support from Canonical.

Justin Erenkrantz, head of web architecture in the Bloomberg chief technology officer's office and also a former president of the Apache Software Foundation, said in a canned statement:

Ubuntu's goal to offer a single-device solution for enterprise convergence and mobility is an exciting prospect and one that complements our vision for open development on the mobile platform.

If the drive hits the $32m target, phones will be manufactured and then delivered in May 2014. ®

Build a business case: developing custom apps

More from The Register

next story
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.