Feeds

PEAK iPAD: Slab looking a bit peaky, needs big biz to take more tablets

Sales stall, lack of innovation and absence of Microsoft Office blamed

Secure remote control for conventional and virtual desktops

Sales of Apple iPhones are in rude health - but the Cupertino idiot-tax operation's iPad is sickly and in need of some tender loving biz customers.

This is the diagnosis by Barclays analyst Ben Reitzes, who in a note to investor clients said that, unlike the Jesus mobe, the once super-soaraway fondleslab "clearly has the flu - and a bit too soon". The solution is to make the device much more desirable for businesses, we're told.

The sniffles were apparent in Apple's most recent fiscal Q3 numbers that showed the company sold 2.4 million fewer tabs than in the corresponding quarter in 2012.

Cupertino's chief financial officer Peter Oppenheimer played down the importance of slide by saying that in the year ago period the tech titan unleashed its third-generation iPad which fuelled demand and channel inventory.

The slowdown in Apple slab shipments was also noticed by IDC last week: its second calendar quarter data showed iPad sales had dropped 14.1 per cent on the year-ago quarter globally in a tablet market that grew 59.6 per cent.

Slab sales slowed across the board in Q2 2013, but Apple's four nearest rivals - Samsung, Asus, Lenovo and Acer - all grew at least more than twice the market rate.

The problem has been the lack of major iPad innovation for 18 months, said one Apple channel partner who added that small speed bumps in processors no longer cuts it with consumers.

"Where it hasn't evolved and it needs to is Microsoft Office; the big killer app for the iPad is not there, nor an Office-like replacement from another vendor," our source said.

The Apple tab's email and productivity software remains "rudimentary", said the insider, and needs to be "substantially improved" before the hardware has a better chance at more corporate rollouts.

Reitzes at Barclays also said Apple needed to more aggressively target business customers.

“We are not talking only about PC replacements — we mean innovative thinking around new use cases that can drive sales, collect data for analytics, manage inventory better and lower costs,” he claimed in the note.

“We believe that the ‘new applications’ market for iPads in business could top 100 million units over time — about the size of the corporate PC market – at least $40 billion in size.” ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.