Feeds

Acer to downplay Windows in favor of Android, Chrome OS

Preparing for 'the day after tomorrow'

SANS - Survey on application security programs

Acer has told investors that it will reduce its emphasis on Windows PCs and laptops over the next few quarters in favor of devices based on operating systems from Microsoft's archrival Google.

The Wall Street Journal reports that that Taiwanese hardware maker plans to grow its "non-Windows business" rapidly, such that Android devices will probably make up 10 to 12 per cent of Acer's revenue by year's end.

In a conference call with investors on Thursday, Acer president Jim Wong said he also saw a growing market for Chromebooks, which he said made up nearly 3 per cent of the company's shipments during the quarter that ended in June.

The quarter was otherwise a disappointing one for Acer, which reported an operating loss of NT$613m ($20.5m/£13.2m), compared to an operating profit of NT$433m ($14.5m/£9.3m) for the year-ago period. According to Gartner, Acer's PC shipments were down 35.3 per cent for the quarter, a much sharper decline than that experienced by most of its competitors.

"For the PC industry, I haven't seen light at the end of the tunnel," Wong said. "First, we have to sustain our market share and protect our bottom line ... and by doing tablets and smartphones right, we can be prepared for the day after tomorrow."

By "tablets and smartphones," he mostly meant Android devices. Acer was first out of the gate with a small form-factor fondleslab running Windows 8, but that device's lackluster features and low build quality have been widely panned – not to mention that Windows tablets haven't been selling well in general.

Wong said that by 2014, sales of Android devices might contribute as much as 30 per cent of Acer's total revenue.

Acer has also been encouraged by strong sales of Chromebooks, which are now the fastest-growing segment of the PC market, according to NPD Group. Acer has laid claim to the low end of that segment, with its C7 Chromebook model retailing for just $199 in the US.

Wong did not disclose any specific details about forthcoming products. But Acer chairman JT Wang, who has previously blamed "uncertainty" surrounding Windows 8 for the company's recent sales woes, suggested during the same call that it was largely up to Microsoft to restore customers' – and Acer's – confidence in Windows.

"The Windows camp has to do something to reestablish or reinforce confidence among PC users," Wang said. "People are reluctant and are holding their purchasing decisions." ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.