Feeds

Acer to downplay Windows in favor of Android, Chrome OS

Preparing for 'the day after tomorrow'

Internet Security Threat Report 2014

Acer has told investors that it will reduce its emphasis on Windows PCs and laptops over the next few quarters in favor of devices based on operating systems from Microsoft's archrival Google.

The Wall Street Journal reports that that Taiwanese hardware maker plans to grow its "non-Windows business" rapidly, such that Android devices will probably make up 10 to 12 per cent of Acer's revenue by year's end.

In a conference call with investors on Thursday, Acer president Jim Wong said he also saw a growing market for Chromebooks, which he said made up nearly 3 per cent of the company's shipments during the quarter that ended in June.

The quarter was otherwise a disappointing one for Acer, which reported an operating loss of NT$613m ($20.5m/£13.2m), compared to an operating profit of NT$433m ($14.5m/£9.3m) for the year-ago period. According to Gartner, Acer's PC shipments were down 35.3 per cent for the quarter, a much sharper decline than that experienced by most of its competitors.

"For the PC industry, I haven't seen light at the end of the tunnel," Wong said. "First, we have to sustain our market share and protect our bottom line ... and by doing tablets and smartphones right, we can be prepared for the day after tomorrow."

By "tablets and smartphones," he mostly meant Android devices. Acer was first out of the gate with a small form-factor fondleslab running Windows 8, but that device's lackluster features and low build quality have been widely panned – not to mention that Windows tablets haven't been selling well in general.

Wong said that by 2014, sales of Android devices might contribute as much as 30 per cent of Acer's total revenue.

Acer has also been encouraged by strong sales of Chromebooks, which are now the fastest-growing segment of the PC market, according to NPD Group. Acer has laid claim to the low end of that segment, with its C7 Chromebook model retailing for just $199 in the US.

Wong did not disclose any specific details about forthcoming products. But Acer chairman JT Wang, who has previously blamed "uncertainty" surrounding Windows 8 for the company's recent sales woes, suggested during the same call that it was largely up to Microsoft to restore customers' – and Acer's – confidence in Windows.

"The Windows camp has to do something to reestablish or reinforce confidence among PC users," Wang said. "People are reluctant and are holding their purchasing decisions." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.