Feeds

Yahoo! announces! plan! to! change! logo! 30! times! this! month!

Do! not! fret! – exclamation! is! staying! Really?! It! irritates! you?!

High performance access to file storage

Web portal, search and ads firm Yahoo! is set to change its logo no fewer than 30 times over the next month.

If anyone is worried about the possible loss of Yahoo!'s "fun, vibrant and welcoming" image, the firm announced it will be "keeping the colour purple". And yes, the exclamation mark is here to stay.

Over the next 30 days, the Purple One will unveil a redesigned logo every day before it settles on a new logo that it feels represents its corporate mission.

Anyone who uses the Purple Palace's search engine (no, we don't know anyone who does this either) will get to look at a new logo each day before the big one is unveiled on 4 September.

The news was announced on Tumblr, the cats'n'porn site which was snapped up by Yahoo! and then rapidly sanitised.

Kathy Savitt, chief marketing officer, wrote: "Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too. The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences.”

The Guardian's web news editor Jonathan Haynes had this to say about the new logo:

For the sake of balance, here are some Japanese kids acting out the current logo. The exclamation mark lady looks particularly pleased to be keeping her role.

What do you think of the Yahoo! logo? Let us know by clicking the “comments” button below. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.