Feeds

Yahoo! announces! plan! to! change! logo! 30! times! this! month!

Do! not! fret! – exclamation! is! staying! Really?! It! irritates! you?!

Gartner critical capabilities for enterprise endpoint backup

Web portal, search and ads firm Yahoo! is set to change its logo no fewer than 30 times over the next month.

If anyone is worried about the possible loss of Yahoo!'s "fun, vibrant and welcoming" image, the firm announced it will be "keeping the colour purple". And yes, the exclamation mark is here to stay.

Over the next 30 days, the Purple One will unveil a redesigned logo every day before it settles on a new logo that it feels represents its corporate mission.

Anyone who uses the Purple Palace's search engine (no, we don't know anyone who does this either) will get to look at a new logo each day before the big one is unveiled on 4 September.

The news was announced on Tumblr, the cats'n'porn site which was snapped up by Yahoo! and then rapidly sanitised.

Kathy Savitt, chief marketing officer, wrote: "Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too. The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences.”

The Guardian's web news editor Jonathan Haynes had this to say about the new logo:

For the sake of balance, here are some Japanese kids acting out the current logo. The exclamation mark lady looks particularly pleased to be keeping her role.

What do you think of the Yahoo! logo? Let us know by clicking the “comments” button below. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?