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Vodafone flashes bulging package at Brits: New 4G service to rival EE, O2

Forget the speed, this is about football

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Vodafone's new 4G mobile broadband package, announced today for the UK, will include live football or a Spotify Premium subscription, plus three months of unlimited downloads and calls - all for £26 a month.

Voda has effectively updated its "Red" tariff by adding a fiver a month onto the price, and including 4G connectivity and other bits and pieces as incentives.

For the first three months the data will be unlimited. Even after that a Vodafone 4G customer will be getting twice the data allowance (2GB) of an EE customer paying the same £26, and our Vodafone user gets a further three months of Sky Sports or Spotify Premium, while those prepared to pay £31 for 4GB of data get the free multimedia content for a year.

Vodafone's 4G network will go live in London on 29 August (on the same day as O2), with 12 more city centres to be covered by the end of the year: namely, Birmingham, Bradford, Coventry, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield.

Vodafone is also committing to covering 98 per cent of the population by the end of 2015, largely backhauled over its own fibre thanks to its acquisition of Cable & Wireless. Vodafone reckons a third of its cell sites are within 100m of its newly acquired fibre, and has been busy connecting them that way.

So the UK'a second 4G operator to publish its pricing has pegged the cost around the same as the first (EE), choosing to bundle more data and value-added services rather than compete on price. That's probably good news for those hoping for rapid rollout and ubiquitous coverage - even if it's less good for those hoping for cheap 4G. ®

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