Feeds

Facebook turns tables on profile stalkers with News Feed tweak

We know you LIKE that ... bitch

Combat fraud and increase customer satisfaction

Facebook has tweaked its News Feed ranking algorithms in a bid to get users spending more time gazing at memes and cat pictures.

Mark Zuckerberg's free-content ad-network admitted that the way it had ranked updates posted on Facebook "isn't perfect". Indeed, some have long complained about how the company curates friends' "stories" for them.

Thus, Zuck's gang has updated its News Feed algorithm to creepily respond to "signals from you".

If a user, for example, spends lots of time stalking one mate's page they will suddenly see lots more posts from that person appearing in the main feed.

The frequency of "Likes" and comments added to individual posts will also help Facebook's software better amplify more popular stories, the publicly-trading outfit said.

The company added that "organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments".

It was also keen to keep its promise with admen, from whom Facebook creams off the majority of its revenue.

For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they're more than a few hours old. Advertisers should note, however, that this change does not impact how paid content appears in News Feeds.

Facebook explained that, during testing of a "random sample" of 7,000 daily active users during one week in July, it discovered an average of 1,500 potential stories posted by friends, people they follow and Pages for them to click on. But most peeps did not stick around long enough to scroll through all the posts.

It added that, when those posts were ordered chronologically, the number of "Likes" and comments on Facebook actually fell. Which is, of course, bad news for a site that is trying to make more and more cash out of ads.

The algorithm tweakage means that Facebook has refined what "news" lands on a user's feed. It is now prioritising 300 stories to display each day, with the software looking for "signals" about what should be made available and what should be pushed down the page. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.