Feeds

You're doing WHAT with friends? Zynga sues Bang With Friends maker

Farmville biz lobs trademark sueball at secret bunk-up app

Website security in corporate America

Social games designer Zynga is suing the makers of casual sex app Bang With Friends for trademark infringement.

Zynga - which says it owns the '...With Friends' brand - is no stranger to the courts, having been sued a number of times by competitors who alleged it copied the design of their games.

But seeing as one of the rival firms allows you to surreptitiously get jiggy with your friends, and the other allows the world to innocently waste their time playing Farmville, it may be difficult to immediately see how BWF could have ripped off Zynga.

But the games firm claims the naughty-knickers hook-up solution ripped off a trademark covering the names of apps like Words With Friends, Hang With Friends and Scramble With Friends.

“Zynga filed a lawsuit to stop blatant infringement of its valuable ‘With Friends’ brand,” Renee Lawson, the company’s deputy general counsel, told Bloomberg in a statement. “Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement.”

“As a technology company, we take intellectual property seriously, and will evaluate the case in detail once we receive a copy,” Bang With Friends said in a statement.

In the past Zynga has been sued by EA over claims The Ville ripped off Sims Social, and has faced action from a number of other firms.

The games designer was also forced to lay off more than 500 staff earlier this year after its share price plummeted.

Current affairs mag Time recently named Farmville in a run down of the 50 worst inventions of all time, slamming it for getting the world hooked on a "bizarre digital addiction".

“The most addictive of Facebook games is hardly even a game," the magazine moaned. "It's more a series of mindless chores on a digital farm, requiring the endless clicking of a mouse to plant and harvest crops."

Bang With Friends offers anyone seeking to romp with their chums a hassle-free hook-up mechanism. Both parties sign up to the app and choose a list of people they would like to bump uglies with. If a pair of people choose each other, they are alerted to their mutual attraction and can then proceed to make the beast with two backs at their own convenience. ®

Internet Security Threat Report 2014

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.