Feeds

You're doing WHAT with friends? Zynga sues Bang With Friends maker

Farmville biz lobs trademark sueball at secret bunk-up app

The Power of One Infographic

Social games designer Zynga is suing the makers of casual sex app Bang With Friends for trademark infringement.

Zynga - which says it owns the '...With Friends' brand - is no stranger to the courts, having been sued a number of times by competitors who alleged it copied the design of their games.

But seeing as one of the rival firms allows you to surreptitiously get jiggy with your friends, and the other allows the world to innocently waste their time playing Farmville, it may be difficult to immediately see how BWF could have ripped off Zynga.

But the games firm claims the naughty-knickers hook-up solution ripped off a trademark covering the names of apps like Words With Friends, Hang With Friends and Scramble With Friends.

“Zynga filed a lawsuit to stop blatant infringement of its valuable ‘With Friends’ brand,” Renee Lawson, the company’s deputy general counsel, told Bloomberg in a statement. “Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement.”

“As a technology company, we take intellectual property seriously, and will evaluate the case in detail once we receive a copy,” Bang With Friends said in a statement.

In the past Zynga has been sued by EA over claims The Ville ripped off Sims Social, and has faced action from a number of other firms.

The games designer was also forced to lay off more than 500 staff earlier this year after its share price plummeted.

Current affairs mag Time recently named Farmville in a run down of the 50 worst inventions of all time, slamming it for getting the world hooked on a "bizarre digital addiction".

“The most addictive of Facebook games is hardly even a game," the magazine moaned. "It's more a series of mindless chores on a digital farm, requiring the endless clicking of a mouse to plant and harvest crops."

Bang With Friends offers anyone seeking to romp with their chums a hassle-free hook-up mechanism. Both parties sign up to the app and choose a list of people they would like to bump uglies with. If a pair of people choose each other, they are alerted to their mutual attraction and can then proceed to make the beast with two backs at their own convenience. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.