Feeds

You're doing WHAT with friends? Zynga sues Bang With Friends maker

Farmville biz lobs trademark sueball at secret bunk-up app

High performance access to file storage

Social games designer Zynga is suing the makers of casual sex app Bang With Friends for trademark infringement.

Zynga - which says it owns the '...With Friends' brand - is no stranger to the courts, having been sued a number of times by competitors who alleged it copied the design of their games.

But seeing as one of the rival firms allows you to surreptitiously get jiggy with your friends, and the other allows the world to innocently waste their time playing Farmville, it may be difficult to immediately see how BWF could have ripped off Zynga.

But the games firm claims the naughty-knickers hook-up solution ripped off a trademark covering the names of apps like Words With Friends, Hang With Friends and Scramble With Friends.

“Zynga filed a lawsuit to stop blatant infringement of its valuable ‘With Friends’ brand,” Renee Lawson, the company’s deputy general counsel, told Bloomberg in a statement. “Zynga is compelled to file suit to prevent further consumer confusion and protect its intellectual property rights against infringement.”

“As a technology company, we take intellectual property seriously, and will evaluate the case in detail once we receive a copy,” Bang With Friends said in a statement.

In the past Zynga has been sued by EA over claims The Ville ripped off Sims Social, and has faced action from a number of other firms.

The games designer was also forced to lay off more than 500 staff earlier this year after its share price plummeted.

Current affairs mag Time recently named Farmville in a run down of the 50 worst inventions of all time, slamming it for getting the world hooked on a "bizarre digital addiction".

“The most addictive of Facebook games is hardly even a game," the magazine moaned. "It's more a series of mindless chores on a digital farm, requiring the endless clicking of a mouse to plant and harvest crops."

Bang With Friends offers anyone seeking to romp with their chums a hassle-free hook-up mechanism. Both parties sign up to the app and choose a list of people they would like to bump uglies with. If a pair of people choose each other, they are alerted to their mutual attraction and can then proceed to make the beast with two backs at their own convenience. ®

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.