Feeds

Murdoch machinations mean Microsoft must rename SkyDrive

Any suggestions from readers?

The essential guide to IT transformation

Microsoft is going to have to rename its SkyDrive cloud storage service after agreeing to submit to a British court's ruling over ownership of the brand name.

British Sky Broadcasting Group, the European satellite broadcasting arm of Rupert Murdoch's media empire, took on Redmond over the rights to the SkyDrive name, pointing out that BSkyB had got there in advance of Microsoft's marketing cohorts. In June, UK High Court Judge Sarah Asplin found against Microsoft, and Redmond has submitted to the verdict.

"We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgment in relation to its SkyDrive service," said Sky in a statement to El Reg.

"We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent."

It's another embarrassing trademark failure for Microsoft. The much-touted Metro interface that was the marketing push behind Windows 8 is rumored to have been renamed as "Modern UI" after intellectual property lawyers got involved. With the billions Microsoft spends on marketing, you'd think the company would have this kind of slip sorted by now. It seems not, however.

"We're glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you," Microsoft said in a statement.

This still leaves the name for the new service to decide. El Reg is sure the readers will have some suitable suggestions on our forum boards. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.