Feeds

Hey, Silicon Valley milky drink fans: Starbucks intros wireless charging

Power Matters, but not to everyone

Remote control for virtualized desktops

Another round of coffee* shops are being fitted for wireless charging; this time in Silicon Valley, as the third wireless charging standard grabs a little more retail estate.

Starbucks, who will be wiring up tables in a selection of its Californian drinking holes, has already endorsed charging tech from The Power Matters Alliance. So, don't expect to be able to top up batteries from Nokia or Google (both firmly aboard the Consortium bus) or Qualcomm (backers of the alternative alliance) – but users of Duracell will be rewarded.

There aren't any phones with "Power 2.0" (the Power Matters Alliance tech) built in, but there are external cases for the iPhone 5 - which is all one needs for publicity shots. The Consortium for Wireless Power has its "Qi" standard embedded in handsets from Nokia, Google and Samsung, while the Alliance for Wireless Power still lacks kit and is still working on a logo too.

The logos

Power Matters and Qi logos. A4WP isn't pictured as it's a work in progress

Samsung founded the Alliance for Wireless Power with Qualcomm, but that hasn't stopped it from being a member of all three bodies - much to their delight. Samsung has demonstrated several times that agreeing with everybody is a viable business plan; it avoids giving offence and lets one talk loudly about the benefits of competition - right up until that competition has been eradicated.

Apple won't jump until there's a dominant standard in place. Becoming that dominant standard means getting as much kit out there as possible, despite a market which is apathetic - if not outright hostile - to the idea of wireless charging.

Even Starbucks, which publicly supports Power Matters, is only fitting out another handful of stores. It could quickly switch to another Alliance, or even a Consortium, if it proved necessary. Yet every coffee shop table is another tiny step towards global domination: while the world may find space for a wireless charging standard, there certainly isn't room for three of them. ®

* (cough - sub ed)...

Intelligent flash storage arrays

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.