Feeds

Hey, Silicon Valley milky drink fans: Starbucks intros wireless charging

Power Matters, but not to everyone

Website security in corporate America

Another round of coffee* shops are being fitted for wireless charging; this time in Silicon Valley, as the third wireless charging standard grabs a little more retail estate.

Starbucks, who will be wiring up tables in a selection of its Californian drinking holes, has already endorsed charging tech from The Power Matters Alliance. So, don't expect to be able to top up batteries from Nokia or Google (both firmly aboard the Consortium bus) or Qualcomm (backers of the alternative alliance) – but users of Duracell will be rewarded.

There aren't any phones with "Power 2.0" (the Power Matters Alliance tech) built in, but there are external cases for the iPhone 5 - which is all one needs for publicity shots. The Consortium for Wireless Power has its "Qi" standard embedded in handsets from Nokia, Google and Samsung, while the Alliance for Wireless Power still lacks kit and is still working on a logo too.

The logos

Power Matters and Qi logos. A4WP isn't pictured as it's a work in progress

Samsung founded the Alliance for Wireless Power with Qualcomm, but that hasn't stopped it from being a member of all three bodies - much to their delight. Samsung has demonstrated several times that agreeing with everybody is a viable business plan; it avoids giving offence and lets one talk loudly about the benefits of competition - right up until that competition has been eradicated.

Apple won't jump until there's a dominant standard in place. Becoming that dominant standard means getting as much kit out there as possible, despite a market which is apathetic - if not outright hostile - to the idea of wireless charging.

Even Starbucks, which publicly supports Power Matters, is only fitting out another handful of stores. It could quickly switch to another Alliance, or even a Consortium, if it proved necessary. Yet every coffee shop table is another tiny step towards global domination: while the world may find space for a wireless charging standard, there certainly isn't room for three of them. ®

* (cough - sub ed)...

Internet Security Threat Report 2014

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.