Feeds

Guinness: Have a quick bonk over the bar and receive FREE BEER

Irish stout kings offer gratis pints to mobe-touting punters

Choosing a cloud hosting partner with confidence

For the next month anyone with an NFC-equipped Android or Blackberry handset is invited to enjoy a free pint of the black stuff, in exchange for a quick bonk on the bar.

It's a competition, and only available in 20 pubs around the UK, as NFC World explains, so not everyone who bonks their handset against the specially-equipped taps will get a free pint.

But it's worth entering - if only to see the faces of one's iPhone-owning contemporaries as their lack of cutting-edge wireless tech excludes them from entering.

Bonking, bars and alcohol, what could possibly go wrong

Marketers are still struggling with ways to use NFC. The low price tags and easy interaction are irresistible, and with NFC handsets multiplying, we're in an experimentation phase where all sorts of things are being tried - such as the McDonalds Happy Table which recently saw light in Singapore:

If McDonalds isn't to your taste, then how about whacking your phone against a bus-stop billboard to play some games while waiting for the 307, thanks to Think&Go:

In contrast to the cryptographic exchange securing NFC payments, these marketing applications use passive tags containing only a short bit of text. That's usually a URL but application-specific code can be equally well encoded, and the price makes them cheap enough to put anywhere.

More importantly, to the industry, is that every time a user bonks a phone they get more comfortable doing so, and so become more likely to bonk again. The success of NFC is entirely dependent on user comfort, so it's worth achieving - even if it means handing out a free pint of Guinness or two. ®

Internet Security Threat Report 2014

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.