Feeds

Dead STEVE JOBS 'touts rival Lenovo gear' FROM BEYOND THE GRAVE

Certainly what it looks like without our glasses on

5 things you didn’t know about cloud backup

A man seemingly familiar to millions as Apple's tetchy tech tycoon Steve Jobs will star in adverts for cheap Chinese computers from Lenovo, according to reports.

Actor Ashton Kutcher - who will play the late biz baron in forthcoming biopic Jobs - will be the new poster boy for the planet's largest shifter of PC boxes, we're told. And he'll bank a $10m pay cheque for his troubles.

That equates to nearly eight per cent of Lenovo's net earnings in its fiscal fourth quarter and a hell of a lot of high-end PC sales, never mind cheap ones.

Kutcher, the world's highest paid TV star according to Forbes, has lent his looks to Nikon in the past, and is a serious angel investor in tech startups including Path, Hipmunk and Flipboard.

The former husband of Hollywood sex bomb Demi Moore was creative director at internet chat upstart Ooma for a year from 2007, and founded a hedge fund named A-Grade with partners Guy Oseary and Ron Burkle. In between investments, Kutcher starred in CBS sitcom Two and a Half Men, trousering a stellar $24m from that role.

Jobs, the movie, is due out in the US next month, and will chart the rise of Apple's co-founder from bare-footed hippy to ruthless magnate leading planet's most-valued firm... before it peaked, anyway.

Lenovo will hope Kutcher's Tinseltown glitter rubs off on its own brand reputation, which is relatively weak outside of China, and help it boost sales in the US.

Apart from the huge cash pile that he stands to make from being Lenovo's frontman, Kutcher may also spread his own brand of manliness in China. He looks a bit like a non-sporting version of footie softie David Beckham, in El Chan's opinion.

Steve Jobs, Ashton Kutcher, credit: David Shankbone, Apple

iMac and cheesy grin ... Kutcher, left, and Jobs, right

Apple had its chance to develop closer links with Kutcher in the run up to the biopic's opening, but will need to bide its time before it can pull the same trick on Lenovo when, at some point in the next 20 years - maybe longer - a top star signs up to play Lenonvo CEO Yang Yuanqing on the big screen.

Lenovo refused to comment. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.