Feeds

Brazilians strip Amazon of brazen .amazon gTLD grab bid

Cry me a 7,000km river, say ICANN bods

Boost IT visibility and business value

Web supermarket Amazon's bid to create new top-level domain name .amazon has hit a dead end.

Committee members of internet overlord ICANN - which oversees the world's DNS and other such technical stuff - rejected the e-tailer's application to control and administer .amazon.

Non-profit ICANN is in the middle of flogging new generic top-level-domain names (gTLDs), such as .city or .book, to organisations at $185,000 a pop: the idea is to spark an explosion of new web addresses such as smartphone.news or howmuchdidthatpintcostin.london; whoever bags a gTLD can create and use new domain names featuring the gTLD (such as laptops.amazon) or sell them.

Opposition to Amazon's .gTLD application was spearheaded by representatives of Brazil and Peru, through which the Amazon River flows.

Peru's member on ICANN's Governmental Affairs Committee (GAC) was scathing of Amazon's attempt to own a gTLD that shares the same name as a rather large region of countries and people. Brazil reckoned while it might be possible for companies such as Amazon to negotiate with national governments over some geography-based names, .amazon was not negotiable.

The sticking point is the fact that the word Amazon means more than cheap online deals to the people of South America; thus, Brazil and Peru claimed legal and cultural hold on the name.

Following the committee vote, Amazon is reported to have said it's working with ICANN to reach a "favourable conclusion" on the matter.

You can view the hour-and-16-minute proceedings here.

Australia's GAC representative told the meeting ICANN had to institute special policies and procedures to handle similar geography-based requests in future. That's significant: the ICANN board could still vote in favour of Amazon's application; the online warehouse is also seeking a bunch of new top-domain names, including .kindle, .wow and .shop. ®

Build a business case: developing custom apps

More from The Register

next story
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Govt control? Hah! It's IMPOSSIBLE to have a successful command economy
Even Moore's Law can't help the architects of statism now
Detroit losing MILLIONS because it buys CHEAP BATTERIES – report
Man at hardware store was right: name brands DO last longer
Snowden on NSA's MonsterMind TERROR: It may trigger cyberwar
Plus: Syria's internet going down? That was a US cock-up
EU justice chief blasts Google on 'right to be forgotten'
Don't pretend it's a freedom of speech issue – interim commish
This'll end well: US govt says car-to-car jibber-jabber will SAVE lives
Department of Transportation starts cogs turning for another wireless comms standard
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.