Feeds

Microsoft lathers up Windows 8.0 Surface RT for quick price shave

You don't have to be a student to buy unwanted slab

Intelligent flash storage arrays

Microsoft is once again slashing the price of its unwanted ARM-based Surface RT fondleslabs.

The software giant has shaved 30 per cent off the price of a 32GB RT device now $349 and 25 per cent off the 64GB RT, now $449.

A 32GB Surface with a black Touch cover has been cut by 25 per cent to $449 and a 64GB unit with same black Touch cover is reduced by 21 per cent to $549.

Reductions are available through the Microsoft store in the US and through US retailers, Best Buy and Staples. The cuts do not seem to have made it to the UK, however. Intel-based Surface Pros are not being cut.

The price cut marks the second chop in the price of an RT, following June's whopping 60 per cent off for students buying the 32GB version, and cuts of 58 per cent and 54 per cent respectively given off the 32GB machine with Touch cover and RT with Type cover. That offer runs until 31 August in more than 10 countries including the US and UK.

Microsoft has also been throwing the RTs at attendees of its conferences.

Redmond has never said how many RTs were manufactured, but however many it made, it was too many. According to the most reliable and recent figures from market-trackers at IDC, Microsoft shipped just 900,000 Surface RTs and Pros in the first three months of 2013. Apple, by contrast, shifted 19.5 million iPads.

Windows RT was supposed to be Microsoft’s thin and lightweight alternative to the iPad. Problem is, it cannot run existing Windows apps - and there's an obvious lack of new apps.

The RT runs a version of Windows 8 that has been built for the ARM architecture.

The unloved slablet and the Windows 8.0 OS have become emblematic of Microsoft’s struggle to transition into tablets and touch: it is struggling to keep existing desktop and laptop users who need to be convinced to adapt to Microsoft’s tablets and touch operating system as well as to win over a whole new segment of customer which will also need to be convinced of its merits.

Windows 8 was supposed to be a no-compromise operating system that pushed everybody into this new way of working, only it backfired. Windows 8.1 represents a bit of a backpedal with the return of the Start button.

The disconnect between what Microsoft wants to do and is being forced to do has been articulated by chief evangelist Steven Guggenheimer. In an interview here, Microsoft's cheerleader-in-chief predicted the desktop would “go away” over time but added quickly “it will never go away completely.” ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.