Feeds

Web ad giant (Google) makes its own flash? Speak your branes

If the Chocolate Factory bakes its own silicon sweeties, show us the fabs

Beginner's guide to SSL certificates

We wondered last week or so how advertising giant Google could appear in a Gartner chart comparing sales in the enterprise flash drive market.

Apparently the web goliath makes its own solid-state drives for its sprawling customised storage systems, and the amounts are big enough to register on Gartner's market-scanning radar screen.

Gartner Total Enterprise SSD Revenue Share 2012

Total worldwide enterprise SSD revenue share for 2012 - according to Gartner

Google was responsible for almost 9 per cent of enterprise SSD sales in 2012, said Gartner, and fourth after Intel, Fusion-io and Samsung. A Gigaom report quotes a Gartner research veep Joe Unsworth on the topic: "We have to associate a revenue number to the Google consumption, although admittedly it is closer to cost than any of the other vendors since they consume it all internally (they wouldn’t pay themselves the margin of course).”

Hmm. The storage desk at Vulture Central doesn't know if it agrees with Unsworth's take on the situation. Does building flash chips for your own use count as an enterprise SSD sale? Where are the factories? Stuff your thoughts in this forum topic please. ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
AWS pulls desktop-as-a-service from the PC
Support for PCoIP protocol means zero clients can run cloudy desktops
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.