Feeds

Zynga's CEO tried to buy game slinger in 2010... while Xbox chief - report

Move to mobile Mattrick's problem now

5 things you didn’t know about cloud backup

Zynga’s new chief executive Don Mattrick liked the online gaming firm so much, he considered buying it for Xbox while he was a Microsoft bigwig.

Mattrick, until last week the head of Microsoft’s entertainment division, negotiated with Zynga founder Mark Pincus to buy Zynga in 2010, "insiders" told Bloomberg.

According to the sources, the former Redmond bod had been hoping Zynga would bolster the Xbox’s line-up in social games but the deal failed to go anywhere. Zynga has declined to comment.

At the time, Zynga was adding millions of users to the services through its presence on Facebook, after finding sudden success with the Farmville games. But when Facebook users moved to smartphones, Zynga wasn't nimble enough to adapt.

Since then, Zynga’s user base has actually been shrinking and the company has been cutting employees. The gaming firm is hoping Mattrick's experience at EA - where he built up The Sims franchise - and at Xbox will help him guide the firm back to health.

Although Mattrick has been hired to revive Zynga’s fortunes, the company's founder, Pincus – whom he replaces – remains as chief operating officer and chief product officer.

Announcing Mattrick's recruitment, Pincus highlighted the ex-Microsoft man’s success in building the Xbox gaming network from 10 to 80 million and his transformation of the Xbox business “from deep losses to substantial profits”. Mattrick will receive $50m in salary bonus and stock for his first few years. Dare we say it... Ba-Zynga. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.