Feeds

Twitter to let ad pals TRACK COOKIES on micro-blogging site

Users opted in by default - don't tell Steelie Neelie!

SANS - Survey on application security programs

Twitter needs to make more money from advertising - to do that it has decided to follow the lead of other free content social media networks by targeting its users' cookies to create tracking profiles for its ad partners.

The privately-held micro-blogging site said in a blog post that it would, for now, be displaying promoted content from brands and businesses in the US.

It justified the shift by stating that other companies already use this method and added:

Users won't see more ads on Twitter, but they may see better ones.

Twitter has also switched the ad-targeting feature on by default, so users will have to proactively uncheck a box in their account settings to prevent the network from sifting through a person's cookies that are stored on their computer.

The company added that it supports the Do Not Track initiative that has long been heralded by browser maker Mozilla's Firefox. Twitter said that users who have DNT enabled will not be bugged by its ad-ferreting partners.

The network did not say whether it had plans to allow advertisers tp begin tracking users in Europe on the service. Current EU law requires sites to obtain a visitor's consent before they install a cookie in their browser. ®

3 Big data security analytics techniques

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.