Feeds

Twitter to let ad pals TRACK COOKIES on micro-blogging site

Users opted in by default - don't tell Steelie Neelie!

Internet Security Threat Report 2014

Twitter needs to make more money from advertising - to do that it has decided to follow the lead of other free content social media networks by targeting its users' cookies to create tracking profiles for its ad partners.

The privately-held micro-blogging site said in a blog post that it would, for now, be displaying promoted content from brands and businesses in the US.

It justified the shift by stating that other companies already use this method and added:

Users won't see more ads on Twitter, but they may see better ones.

Twitter has also switched the ad-targeting feature on by default, so users will have to proactively uncheck a box in their account settings to prevent the network from sifting through a person's cookies that are stored on their computer.

The company added that it supports the Do Not Track initiative that has long been heralded by browser maker Mozilla's Firefox. Twitter said that users who have DNT enabled will not be bugged by its ad-ferreting partners.

The network did not say whether it had plans to allow advertisers tp begin tracking users in Europe on the service. Current EU law requires sites to obtain a visitor's consent before they install a cookie in their browser. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sway: Microsoft's new Office app doesn't have an Undo function
Content aggregation, meet the workplace ... oh
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
NetWare sales revive in China thanks to that man Snowden
If it ain't Microsoft, it's in fashion behind the Great Firewall
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.