Feeds

Twitter to let ad pals TRACK COOKIES on micro-blogging site

Users opted in by default - don't tell Steelie Neelie!

Intelligent flash storage arrays

Twitter needs to make more money from advertising - to do that it has decided to follow the lead of other free content social media networks by targeting its users' cookies to create tracking profiles for its ad partners.

The privately-held micro-blogging site said in a blog post that it would, for now, be displaying promoted content from brands and businesses in the US.

It justified the shift by stating that other companies already use this method and added:

Users won't see more ads on Twitter, but they may see better ones.

Twitter has also switched the ad-targeting feature on by default, so users will have to proactively uncheck a box in their account settings to prevent the network from sifting through a person's cookies that are stored on their computer.

The company added that it supports the Do Not Track initiative that has long been heralded by browser maker Mozilla's Firefox. Twitter said that users who have DNT enabled will not be bugged by its ad-ferreting partners.

The network did not say whether it had plans to allow advertisers tp begin tracking users in Europe on the service. Current EU law requires sites to obtain a visitor's consent before they install a cookie in their browser. ®

Secure remote control for conventional and virtual desktops

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.