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Xobni! heads! to! Yahoo! elephant! graveyard!

July 2014 EOL for most products

Internet Security Threat Report 2014

For somewhere between $US30 million and $US60 million, depending on which insider you prefer, Yahoo! has continued its acquisition spree, picking up e-mail management startup Xobni.

Since Xobni had total raisings of $US42 million since being founded in 2006, the sale price is important, at least to its investors: they either took a bath on the deal, or at best, got a fairly slim return measured against the inflated expectations of Silicon Valley.

AllThingsD is in the “took a bath” camp, saying the sale raised $US30 million, but the more optimistic TechCrunch says insiders put the "total consideration" at $US60 million.

Whether or not investors were bathed, users will be. While Yahoo! offers the usual promise that it will be incorporating Xobni's technology into its products, the products are being withdrawn from sale. From July 2, 2014, however, the company is making no promises: its FAQ details the end-of-life plans here.

Yahoo! says the 31 employees of Xobni joining it will include former Yahoo! employee and Xobni CEO Jeff Bonforte.

Xobni follows video startup Qwiki and fantasy sports app Bignoggins into the gaping maw of the Yahoo! acquisition machine. ®

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