Feeds

Rest your head against a train window, hear VOICES in your SKULL

'Kill! No wait, give Rupert Murdoch some Monneyyy'

Secure remote control for conventional and virtual desktops

Sky's ad agency has been showing off train windows capable of pushing ads direct into the skulls of tired commuters, as though advertising wasn't all-pervasive enough already.

The Talking Window uses bone conduction to startle commuters who rest their weary head against the glass of the train window, admonishing them for failing to have Sky Go installed on their mobile phone - which would keep them awake and alert with last night's Murdoch-supplied TV.

The video claims bone conduction is "so far only used by deaf people and the military" which is, of course, nonsense. There's a range of headphones and other kit using bone conduction these days, including the famed Google Glass, and one can even buy a $65 kit to turn any hat into a skull-connected sound system, should that be desirable.

But this isn't about soothing melodies or motivating exercise; this is about scaring the bejasus out of anyone foolish enough to rest their forehead against a train window, and selling some Sky subs along the way. ®

Updated to Add

Sky UK have been in touch to say that this isn't them. We're told:

Based on the corporate branding and product logo, and the fact that the ad company is German (BBDO Dusseldorf) ... this is potentially a Sky Deutschland project ... we are a separate company from Sky Deutschland.

The essential guide to IT transformation

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.