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Cloud computers are like bananas, says Deutsche Börse

It's fungible, so let's funge it

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You can agree on the price of bananas even if they don't all look the same, so why not cloud computing services? That's an argument put by the newly-launched Deutsche Börse Cloud Exchange – a trading platform for cycles and storage.

Due to launch in 2014, the exchange promises “neutral, secure and transparent trading venue for cloud computing resources,” the joint venture partners (Deutsche Börse and Zimory) say.

“With its great expertise in operating markets, Deutsche Börse is making it possible for the first time to standardise and trade fully electronically IT capacity in the same way as securities, energy and commodities”, says board member Michael Osterloh.

It was Osterloh who brought bananas into the equation: “It's the same with bananas. It is possible to agree on a price, without all the bananas looking the same”, Reuters reports.

The operators say the platform “will set and monitor standards regarding the product offering, admission procedure, changes of provider and guaranteed purchased capacity. Clients will be able to choose capacity providers freely, as well as select the jurisdiction that will apply to the outsourced data. The product offering will initially include outsourced storage capacity and computing power.”

DBCE says it will work with potential participants to develop those standards, naming organisations such as CloudSigma, Devoteam, Equinix, Host Europe, Leibniz- Rechenzentrum, PROFI AG, T-Systems and TÜV-Rheinland as possible partners. ®

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