Feeds

Apple TV 'close' to deal with Time Warner - report

Hires senior Hulu sales exec to help it with big media negotiations

Choosing a cloud hosting partner with confidence

Cupertino is close to closing a deal with Time Warner that will allow fanbois to watch proper grown-up telly - and Disney films - through their Apple TV boxes.

Bloomberg says that insiders "with knowledge of the negotiations" spilled the beans. When the agreement is officially inked, it will mean that Time Warner Cable customers will be able to use the fruity firm's Apple TV device to watch some of their favourite channels, said the newswire's sources. The cable giant offers access to 200 different channels, but it is not yet known which ones will be available via Apple's little box.

An agreement between the two firms is expected to be reached in the coming months.

The fruity firm has already set up deal with HBO and ESPN which allows fangurlz and bois to watch programmes on demand by downloading the apps HBO and WatchESPN, which can then be beamed onto their proper telly using Apple TV. Cupertino is keen to sell more of its cute gizmos, particularly as it faces competition from similar on-demand streaming services offered by Roku or on Microsoft's Xbox.

According to those same sources, Apple has also poached Pete Distad from Hulu. His experience as senior vice president in charge of marketing and distribution will be invaluable in helping Apple execs negotiate with big media.

Neither Apple or Time Warner have confirmed that a deal is in the offing.

"We don’t have an agreement with them at this time,” said Susan Leepson, a spokeswoman for Time Warner Cable.

Apple TV has evolved from a device that allows video to be streamed from a Mac computer or iOS device to a larger screen, into one that offers free and paid content. Youtube, Netflix and Sky News all offer services using it.

Once upon a time, in 2007, Steve Jobs said he hoped Apple TV would become Cupertino's "fourth leg", the other three being Mac sales, iTunes revenue and the iPhone.

Speaking at the All Things D digital technology conference in May, fruity CEO Tim Cook said his firm had flogged 13 million of the devices and insisted that television was of "intense interest" to Apple.

He said: “When you look at the TV experience, it’s not an experience that I think very many people love. It’s not one that has been brought up to date for this decade. It’s still an experience much like 10 years ago or 20 years ago." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.