Feeds

'The Apprentice' is a load of old codswallop, says biz prof

Flogging your gran for a bag of chips is actually a crap deal

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

BBC "reality" TV show The Apprentice is totally rubbish and offers no lessons of any value on how to succeed in business - indeed quite the opposite - according to a professor.

“The Apprentice presents the idea that you have to be sociopathic in your relations with others in order to succeed in business," fumes Professor Martin Parker of Leicester uni.

“This is evident in the kind of things the candidates say about themselves," the prof goes on. "Apparently, you have to say things like ‘I would sell my own grandmother for a bag of chips’ in order to do well in business. It actually encourages people to behave in ways that are morally bankrupt and reprehensible.

“The show puts across a presentation of self which is about an arrogance and self belief – which I feel is personally damaging to those taking part. Either they really believe these things they are saying about themselves, or they think this is how they are supposed to act because they see it on television.”

Prof Parker, who teaches management and business studies at Leicester, is described by the university as "a leading authority on business organisation and culture". He has been at his current university since 2003, having previously worked at Staffordshire, Keele and Warwick universities, and says "my background is in anthropology, sociology and cultural studies".

All this has made the good prof a top expert in how to run a business, and he has only scorn for the TV persona of ruthless biz tyrant Lord Alan Sugar.

“Alan Sugar comes across as a Victorian melodrama version of a chief executive,” he said. “I don’t for a second think that he could have got to where he is by acting like this."

Where he is, is on the telly, of course.

Anyway, Professor Parker wants you to know that if you come and study management from him there won't be any potato snack based commission deals on how many of your grandparents you can place on the market.

"The business education offered by Leicester School of Management is about ethics, diversity and responsibility – not bullying, one-upmanship and backstabbing.” ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?