Feeds

'The Apprentice' is a load of old codswallop, says biz prof

Flogging your gran for a bag of chips is actually a crap deal

  • alert
  • submit to reddit

High performance access to file storage

BBC "reality" TV show The Apprentice is totally rubbish and offers no lessons of any value on how to succeed in business - indeed quite the opposite - according to a professor.

“The Apprentice presents the idea that you have to be sociopathic in your relations with others in order to succeed in business," fumes Professor Martin Parker of Leicester uni.

“This is evident in the kind of things the candidates say about themselves," the prof goes on. "Apparently, you have to say things like ‘I would sell my own grandmother for a bag of chips’ in order to do well in business. It actually encourages people to behave in ways that are morally bankrupt and reprehensible.

“The show puts across a presentation of self which is about an arrogance and self belief – which I feel is personally damaging to those taking part. Either they really believe these things they are saying about themselves, or they think this is how they are supposed to act because they see it on television.”

Prof Parker, who teaches management and business studies at Leicester, is described by the university as "a leading authority on business organisation and culture". He has been at his current university since 2003, having previously worked at Staffordshire, Keele and Warwick universities, and says "my background is in anthropology, sociology and cultural studies".

All this has made the good prof a top expert in how to run a business, and he has only scorn for the TV persona of ruthless biz tyrant Lord Alan Sugar.

“Alan Sugar comes across as a Victorian melodrama version of a chief executive,” he said. “I don’t for a second think that he could have got to where he is by acting like this."

Where he is, is on the telly, of course.

Anyway, Professor Parker wants you to know that if you come and study management from him there won't be any potato snack based commission deals on how many of your grandparents you can place on the market.

"The business education offered by Leicester School of Management is about ethics, diversity and responsibility – not bullying, one-upmanship and backstabbing.” ®

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.