Feeds

'The Apprentice' is a load of old codswallop, says biz prof

Flogging your gran for a bag of chips is actually a crap deal

  • alert
  • submit to reddit

Internet Security Threat Report 2014

BBC "reality" TV show The Apprentice is totally rubbish and offers no lessons of any value on how to succeed in business - indeed quite the opposite - according to a professor.

“The Apprentice presents the idea that you have to be sociopathic in your relations with others in order to succeed in business," fumes Professor Martin Parker of Leicester uni.

“This is evident in the kind of things the candidates say about themselves," the prof goes on. "Apparently, you have to say things like ‘I would sell my own grandmother for a bag of chips’ in order to do well in business. It actually encourages people to behave in ways that are morally bankrupt and reprehensible.

“The show puts across a presentation of self which is about an arrogance and self belief – which I feel is personally damaging to those taking part. Either they really believe these things they are saying about themselves, or they think this is how they are supposed to act because they see it on television.”

Prof Parker, who teaches management and business studies at Leicester, is described by the university as "a leading authority on business organisation and culture". He has been at his current university since 2003, having previously worked at Staffordshire, Keele and Warwick universities, and says "my background is in anthropology, sociology and cultural studies".

All this has made the good prof a top expert in how to run a business, and he has only scorn for the TV persona of ruthless biz tyrant Lord Alan Sugar.

“Alan Sugar comes across as a Victorian melodrama version of a chief executive,” he said. “I don’t for a second think that he could have got to where he is by acting like this."

Where he is, is on the telly, of course.

Anyway, Professor Parker wants you to know that if you come and study management from him there won't be any potato snack based commission deals on how many of your grandparents you can place on the market.

"The business education offered by Leicester School of Management is about ethics, diversity and responsibility – not bullying, one-upmanship and backstabbing.” ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.