Feeds

Apple adds Yves Saint Laurent CEO to executive team

Who better to advise on design, marketing of wearable tech than a fashionista?

3 Big data security analytics techniques

Apple has hired now-former Yves Saint Laurent CEO Paul Deneve to work on "special projects", according to a tweet from Bloomberg technology reporter Adam Satariano.

"We're thrilled to welcome Paul Deneve to Apple," Apple told Satariano.

If you want to be a force in wearable computing – which Apple CEO Tim Cook recently called an "incredibly interesting" market that was "ripe for exploration" – who better to hire than a man who has spent his recent career in the fashion industry?

Interestingly, however, Deneve has not spent his entire career in the business of defining styles and selling fashion. Although he held positions not only at YSL but also at Courrèges, Nina Ricci, and Lanvin, he spent seven years during the 1990s at Apple in European sales and marketing.

Early Tuesday, YSL announced Deneve's departure, saying only that he was "leaving to pursue a career in the technology industry." Now, it appears that he'll be blending his fashion sense with the design sense of Sir Jonathan Paul "Jony" Ive and his team, and reporting directly to Cook.

Something interesting is brewing in Cupertino. It may be an elegant breakthrough, a melding of the practical and the beautiful, or it may be a self-indulgent stew of tony, trendy, techy, tawdry conspicuous consumption.

Place your bets in the Comments section. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.