Feeds

Apple adds Yves Saint Laurent CEO to executive team

Who better to advise on design, marketing of wearable tech than a fashionista?

Build a business case: developing custom apps

Apple has hired now-former Yves Saint Laurent CEO Paul Deneve to work on "special projects", according to a tweet from Bloomberg technology reporter Adam Satariano.

"We're thrilled to welcome Paul Deneve to Apple," Apple told Satariano.

If you want to be a force in wearable computing – which Apple CEO Tim Cook recently called an "incredibly interesting" market that was "ripe for exploration" – who better to hire than a man who has spent his recent career in the fashion industry?

Interestingly, however, Deneve has not spent his entire career in the business of defining styles and selling fashion. Although he held positions not only at YSL but also at Courrèges, Nina Ricci, and Lanvin, he spent seven years during the 1990s at Apple in European sales and marketing.

Early Tuesday, YSL announced Deneve's departure, saying only that he was "leaving to pursue a career in the technology industry." Now, it appears that he'll be blending his fashion sense with the design sense of Sir Jonathan Paul "Jony" Ive and his team, and reporting directly to Cook.

Something interesting is brewing in Cupertino. It may be an elegant breakthrough, a melding of the practical and the beautiful, or it may be a self-indulgent stew of tony, trendy, techy, tawdry conspicuous consumption.

Place your bets in the Comments section. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?