Feeds

Apple adds Yves Saint Laurent CEO to executive team

Who better to advise on design, marketing of wearable tech than a fashionista?

Boost IT visibility and business value

Apple has hired now-former Yves Saint Laurent CEO Paul Deneve to work on "special projects", according to a tweet from Bloomberg technology reporter Adam Satariano.

"We're thrilled to welcome Paul Deneve to Apple," Apple told Satariano.

If you want to be a force in wearable computing – which Apple CEO Tim Cook recently called an "incredibly interesting" market that was "ripe for exploration" – who better to hire than a man who has spent his recent career in the fashion industry?

Interestingly, however, Deneve has not spent his entire career in the business of defining styles and selling fashion. Although he held positions not only at YSL but also at Courrèges, Nina Ricci, and Lanvin, he spent seven years during the 1990s at Apple in European sales and marketing.

Early Tuesday, YSL announced Deneve's departure, saying only that he was "leaving to pursue a career in the technology industry." Now, it appears that he'll be blending his fashion sense with the design sense of Sir Jonathan Paul "Jony" Ive and his team, and reporting directly to Cook.

Something interesting is brewing in Cupertino. It may be an elegant breakthrough, a melding of the practical and the beautiful, or it may be a self-indulgent stew of tony, trendy, techy, tawdry conspicuous consumption.

Place your bets in the Comments section. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.