Feeds

Judge nixes Microsoft SkyDrive name in BSkyB court ruling

'Sky', 'cloud'... it just confuses people, reckons beak

Beginner's guide to SSL certificates

BSkyB has won a legal case against Microsoft in the UK and EU over its use of the name "SkyDrive" for its cloud storage service.

British judge Sarah Asplin, sitting in the chancery division of Blighty's High Court, ruled that the evidence in the case "revealed confusion amongst real people" about the SkyDrive service, including members of the public calling Sky's helpline about difficulties they were having with Microsoft's product.

Redmond tried to argue that the term "sky" was descriptive in that it related to clouds and therefore to cloud storage, but the results of a survey conducted in 2010 only had 20 per cent of responses that could be "characterised as containing a recognition of some kind of allusion to cloud storage", despite the fact that the first question in the study linked the term SkyDrive to the relevant services.

"Putting aside the doubts as to the probative value of the survey in the first place and the suggestive nature of the first question, I consider such a level of response to be insufficient," the judge said in her ruling.

Mrs Justice Asplin found that Microsoft infringed on the "Sky" trademark, but has yet to decide whether the remedy will be a fine for the firm or a change to the name of its cloud storage service, or both.

A Microsoft spokesperson said in an emailed statement that the company planned to appeal the decision.

"This case is only about the SkyDrive name and has nothing to do with service availability or future innovation," they said. "The decision is one step in the legal process and Microsoft intends to appeal.” ®

Intelligent flash storage arrays

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.