Feeds

Apple dives through iRon curtain, launches Russian online store

Hope there are no Kremlins in the system, фанбои

Secure remote control for conventional and virtual desktops

Apple is preparing for an invasion of Russia with the launch of an online store selling the fruity firm's full product range.

The new digital shopfront launched with a homepage graphic referencing the bold design of the Russian constructivist artists. Up until now, Russian fanbois could only buy iProducts from resellers.

The Russian roll-out has been a long time coming. In February of this year, Apple began hiring staff to run the new site, seeking Russian speakers to work from its Cork-based tax haven headquarters, as well in Moscow. The Irish staff will run the Apple Chat service, which helps with online customer care.

According to the Moscow News, Cupertino tried to open a physical Apple store back in 2011, but could not find the right premises. The report also said that Apple was unhappy with its supply chain in the country, particularly when it came to the distribution of iPhones.

Last year, the fruity firm registered the name Apple Rus and appeared to be making plans to bypass the resellers, which include 99 hawkers in Moscow and 72 in St Petersburg.

The world's ninth most populous nation is likely to prove a good market for Apple, due to its richer denizens' ever-growing desire for bling.

Russian consumers are known to have a taste for luxury, with more and more of the super-rich buying super yachts and old world status symbols like Rolls Royce cars.

Earlier this month, Rolls Royce CEO Torsten Mueller-Oetvoe said the People's Republic of Putin was becoming an important market.

"Russia is very attractive because you see here a lot of individuals that have money. A lot of entrepreneurs are in Russia building their own businesses. People are perfectly prepared to spend money for luxury goods." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.