Feeds

Sony unveils latest attempt at an Android SmartWatch

Meet the new boss, same as…

Intelligent flash storage arrays

After some heavy-handed hints, Sony has used the Mobile Asia Expo 2013 to show off the latest version of its Android SmartWatch, intended to be the fashion item of choice for the mobile cognoscenti.

Sony SmartWatch on a cream suit

SmartWatch and a cream suit – double fashion fail

"Competitors are only now launching first generation devices, while we are already launching a 3rd generation device with all the insight gained from over half a million customers combined with Sony's wealth of technology expertise to create the best ever smartwatch experience," said Stefan Persson, head of companion products at Sony Mobile.

In the six years since Sony first made a foray into the smartwatch arena, you'd think there's be some improvements to the design. But instead there's a similar 1.6-inch 220-by-176 pixel display on the device, which runs Android 4.0 and uses Bluetooth 3.0 for connectivity.

NFC is included for the first time, and Sony claims the watch is water-resistant – meaning you can splash the thing, but don't submerge it. The Sony-specified stainless-steel wrist strap can be replaced easily enough with a standard 24mm watch-strap mounting point, but Sony is hoping that it'll be apps, not accessories, that drive sales for the new wrist-mounted hardware.

"We have over 200 unique apps dedicated for Sony SmartWatch with over one million downloads to date and we are continuing to work with our strong developer network to deliver ever more compelling smartwatch experiences," said Persson.

Sony has dumped its proprietary power connector for a simple Micro USB connector, and the company says the watch will last five to six days of light usage – but that drops down a couple of days if you're linking the watch into your mobile on a regular basis. iOS users aren't going to be able to use the new kit.

In all, the new watch looks pretty much like the old one. Sure, there's some new hardware like NFC, but this isn't a design that's going to set the world alight with its inventiveness or ease of use. Sony has skimped on the details of pricing (although a retail price of $100 looks likely) and says the watch will be out in September. ®

Security for virtualized datacentres

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD TO DIE, and this is WHY
Apple, er, couldn’t get parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?