Feeds

Sony unveils latest attempt at an Android SmartWatch

Meet the new boss, same as…

The Power of One Brief: Top reasons to choose HP BladeSystem

After some heavy-handed hints, Sony has used the Mobile Asia Expo 2013 to show off the latest version of its Android SmartWatch, intended to be the fashion item of choice for the mobile cognoscenti.

Sony SmartWatch on a cream suit

SmartWatch and a cream suit – double fashion fail

"Competitors are only now launching first generation devices, while we are already launching a 3rd generation device with all the insight gained from over half a million customers combined with Sony's wealth of technology expertise to create the best ever smartwatch experience," said Stefan Persson, head of companion products at Sony Mobile.

In the six years since Sony first made a foray into the smartwatch arena, you'd think there's be some improvements to the design. But instead there's a similar 1.6-inch 220-by-176 pixel display on the device, which runs Android 4.0 and uses Bluetooth 3.0 for connectivity.

NFC is included for the first time, and Sony claims the watch is water-resistant – meaning you can splash the thing, but don't submerge it. The Sony-specified stainless-steel wrist strap can be replaced easily enough with a standard 24mm watch-strap mounting point, but Sony is hoping that it'll be apps, not accessories, that drive sales for the new wrist-mounted hardware.

"We have over 200 unique apps dedicated for Sony SmartWatch with over one million downloads to date and we are continuing to work with our strong developer network to deliver ever more compelling smartwatch experiences," said Persson.

Sony has dumped its proprietary power connector for a simple Micro USB connector, and the company says the watch will last five to six days of light usage – but that drops down a couple of days if you're linking the watch into your mobile on a regular basis. iOS users aren't going to be able to use the new kit.

In all, the new watch looks pretty much like the old one. Sure, there's some new hardware like NFC, but this isn't a design that's going to set the world alight with its inventiveness or ease of use. Sony has skimped on the details of pricing (although a retail price of $100 looks likely) and says the watch will be out in September. ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
BEST BATTERY EVER: All lithium, all the time, plus a dash of carbon nano-stuff
We have found the Holy Grail (of batteries) - boffins
Microsoft confirms secret Surface will never see the light of day
Microsoft's form 8-K records decision 'not to ship a new form factor'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.