Feeds

Huawei's new 7-inch MediaPad Vogue feeds Wi-Fi+3G phablet frenzy

Tablet cum mega-phone to pump up fashonistas' muscle tone

The essential guide to IT transformation

Chinese electronics giant Huawei has jumped feet-first into the emerging tablet-that's-also-a-phone market with the release of the MediaPad 7 Vogue, a seven-inch tablet that can be had in either a Wi-Fi-only or Wi-Fi plus 3G phone call–capable version.

"We're delighted to introduce the MediaPad 7 Vogue, our call-enabled tablet with world-class entertainment capabilities and long-lasting battery power," said Huawei Consumer Business Group CEO Richard Yu when announcing the big ol' handset on Monday.

Yu hopes that his mega-phone will appeal, he said, to "fashionistas, technology seekers, entertainment junkies, and people who simply expect more from their technology."

Huawei MediaPad 7 Vogue

Huawei's new phablet:
the MediaPad 7 Vogue

We might add to that list people who, like owners of the Asus FonePad, have enough self-confidence to not worry about looking a bit of a dweeb when holding a fondleslab to their ear.

As a tablet, the Vogue appears – on paper at least – to be a capable device. Powered by a quad-core 1.2GHz processor and a 16-core GPU, it runs Android 4.1 Jelly Bean, supports DC-HSPA+ maxing out at 42Mbps down and 5.76Mbps up, 802.11b/g/n Wi-Fi, and 1080p video playback on its 1024-by-600 pixel in-plane-switching (IPS) display.

Huawei claims that the Vogue's antenna tech is "top-class", with performance "exceeding most operator standards in the US and Europe," and that its 4100mAh lithium-polymer battery won't poop out until you have watched four HD movies or spent 20 hours using the device to make phone calls.

At 335 grams (11.82 ounces), however, you might not want to hold it up for that full 20 hours. Samsung's five-inch Galaxy S 4, by comparison, weighs a mere 130 grams, and Apple's four-inch iPhone 5, 112 grams – juuust about a third of the Vogue's heft.

Speaking of Samsung and Apple products, the Wi-Fi plus cellular versions of the seven-inch tablets from those two rivals bracket the Vogue in weight, with the Galaxy Tab 7.0 Plus weighing 345 grams and the iPad mini, 312 grams.

Huawei MediaPad 7 Vogue in use

To use a phablet without looking silly, it helps to be an attractive 'fashionista'

The MediaPad 7 Vogue will be released this month in China, Huawei says, with "other markets to follow" at unspecified later dates.

Here at The Reg's Vulture Annex, we never thought we'd see the day when people would hold 7-inch tablets upside their heads to make phone calls. Then again, we never thought we'd see iPads being used as cameras, either – but even noted auteur Spike Lee has been spotted doing just that. ®

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?