Feeds

Huawei's new 7-inch MediaPad Vogue feeds Wi-Fi+3G phablet frenzy

Tablet cum mega-phone to pump up fashonistas' muscle tone

7 Elements of Radically Simple OS Migration

Chinese electronics giant Huawei has jumped feet-first into the emerging tablet-that's-also-a-phone market with the release of the MediaPad 7 Vogue, a seven-inch tablet that can be had in either a Wi-Fi-only or Wi-Fi plus 3G phone call–capable version.

"We're delighted to introduce the MediaPad 7 Vogue, our call-enabled tablet with world-class entertainment capabilities and long-lasting battery power," said Huawei Consumer Business Group CEO Richard Yu when announcing the big ol' handset on Monday.

Yu hopes that his mega-phone will appeal, he said, to "fashionistas, technology seekers, entertainment junkies, and people who simply expect more from their technology."

Huawei MediaPad 7 Vogue

Huawei's new phablet:
the MediaPad 7 Vogue

We might add to that list people who, like owners of the Asus FonePad, have enough self-confidence to not worry about looking a bit of a dweeb when holding a fondleslab to their ear.

As a tablet, the Vogue appears – on paper at least – to be a capable device. Powered by a quad-core 1.2GHz processor and a 16-core GPU, it runs Android 4.1 Jelly Bean, supports DC-HSPA+ maxing out at 42Mbps down and 5.76Mbps up, 802.11b/g/n Wi-Fi, and 1080p video playback on its 1024-by-600 pixel in-plane-switching (IPS) display.

Huawei claims that the Vogue's antenna tech is "top-class", with performance "exceeding most operator standards in the US and Europe," and that its 4100mAh lithium-polymer battery won't poop out until you have watched four HD movies or spent 20 hours using the device to make phone calls.

At 335 grams (11.82 ounces), however, you might not want to hold it up for that full 20 hours. Samsung's five-inch Galaxy S 4, by comparison, weighs a mere 130 grams, and Apple's four-inch iPhone 5, 112 grams – juuust about a third of the Vogue's heft.

Speaking of Samsung and Apple products, the Wi-Fi plus cellular versions of the seven-inch tablets from those two rivals bracket the Vogue in weight, with the Galaxy Tab 7.0 Plus weighing 345 grams and the iPad mini, 312 grams.

Huawei MediaPad 7 Vogue in use

To use a phablet without looking silly, it helps to be an attractive 'fashionista'

The MediaPad 7 Vogue will be released this month in China, Huawei says, with "other markets to follow" at unspecified later dates.

Here at The Reg's Vulture Annex, we never thought we'd see the day when people would hold 7-inch tablets upside their heads to make phone calls. Then again, we never thought we'd see iPads being used as cameras, either – but even noted auteur Spike Lee has been spotted doing just that. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?