Feeds

Huawei's new 7-inch MediaPad Vogue feeds Wi-Fi+3G phablet frenzy

Tablet cum mega-phone to pump up fashonistas' muscle tone

Boost IT visibility and business value

Chinese electronics giant Huawei has jumped feet-first into the emerging tablet-that's-also-a-phone market with the release of the MediaPad 7 Vogue, a seven-inch tablet that can be had in either a Wi-Fi-only or Wi-Fi plus 3G phone call–capable version.

"We're delighted to introduce the MediaPad 7 Vogue, our call-enabled tablet with world-class entertainment capabilities and long-lasting battery power," said Huawei Consumer Business Group CEO Richard Yu when announcing the big ol' handset on Monday.

Yu hopes that his mega-phone will appeal, he said, to "fashionistas, technology seekers, entertainment junkies, and people who simply expect more from their technology."

Huawei MediaPad 7 Vogue

Huawei's new phablet:
the MediaPad 7 Vogue

We might add to that list people who, like owners of the Asus FonePad, have enough self-confidence to not worry about looking a bit of a dweeb when holding a fondleslab to their ear.

As a tablet, the Vogue appears – on paper at least – to be a capable device. Powered by a quad-core 1.2GHz processor and a 16-core GPU, it runs Android 4.1 Jelly Bean, supports DC-HSPA+ maxing out at 42Mbps down and 5.76Mbps up, 802.11b/g/n Wi-Fi, and 1080p video playback on its 1024-by-600 pixel in-plane-switching (IPS) display.

Huawei claims that the Vogue's antenna tech is "top-class", with performance "exceeding most operator standards in the US and Europe," and that its 4100mAh lithium-polymer battery won't poop out until you have watched four HD movies or spent 20 hours using the device to make phone calls.

At 335 grams (11.82 ounces), however, you might not want to hold it up for that full 20 hours. Samsung's five-inch Galaxy S 4, by comparison, weighs a mere 130 grams, and Apple's four-inch iPhone 5, 112 grams – juuust about a third of the Vogue's heft.

Speaking of Samsung and Apple products, the Wi-Fi plus cellular versions of the seven-inch tablets from those two rivals bracket the Vogue in weight, with the Galaxy Tab 7.0 Plus weighing 345 grams and the iPad mini, 312 grams.

Huawei MediaPad 7 Vogue in use

To use a phablet without looking silly, it helps to be an attractive 'fashionista'

The MediaPad 7 Vogue will be released this month in China, Huawei says, with "other markets to follow" at unspecified later dates.

Here at The Reg's Vulture Annex, we never thought we'd see the day when people would hold 7-inch tablets upside their heads to make phone calls. Then again, we never thought we'd see iPads being used as cameras, either – but even noted auteur Spike Lee has been spotted doing just that. ®

The essential guide to IT transformation

More from The Register

next story
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Giving your old Tesco Hudl to Auntie June? READ THIS FIRST
You can never wipe supermarket slab clean enough
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.