Feeds

Gartner magicians conjure technological TUBE MAP

Quadrants are too square for marketroids

High performance access to file storage

Gartner's Magic Qudrants are beloved by vendors (when they appear in its best bits) but often draw disapproving doubts from Reg readers, who doubt their independence

What, then, to make of the analyst outfit's latest visualisation, the “Digital Marketing Transit Map” with its promise to help viewers “Find your digital direction—master the technology landscape and chart a course for success.”

The concept's been dreamed up in aid of a webinar digital marketing, a market we'll happily contend is increasingly in the firm's sights by citing a big increase of marketing-related posts on the company's blog. Gartner's not alone in doing so: the likes of EMC are very keen on flogging Big Data rigs to chief marketing officers these days, arguing that if marketers don't stand up their own number-crunchers IT will never get around to it. The software-as-a-service crowd also likes anyone outside the IT department and uses more or less the same argument.

But enough of this justifying. Let's look at the map!

Gartner's Digital Marketing Transit Map

Gartner's Digital Marketing Transmit Map. Click to enlarge so you can make sense of it

You'll probably want to click to enlarge it: squeezing into a Reg-story-sized space doesn't do it justice.

One interpretation of the map could suggest the Mobile Line goes around in endless circles and that the stops on the mooted Emerging Tech orbital are unlikely to be built as currently envisaged.

We've asked Gartner if the firm intends to apply this visualisation methodology to other markets, as we'd love to see an operating system map that tells us where the Windows 8 line ends or a silicon map that reveals whether the Intel line will ever converge with the mobile devices line.

Do feel free to imagine your own maps in the comments. Or if you want to play with the map, the online version is moderately interactive. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.