Feeds

Ex-HTC execs launch UK-based smartphone maker Kazam

Startup threatens to 'disrupt status quo' this year

Security for virtualized datacentres

As struggling smartphone maker HTC continues to reel from what looks like a mass exodus of executives, two former HTC execs have announced that they are forming their own smartphone company with the goal of "disrupting the status quo."

The new outfit will be called Kazam, will be based in the UK, and will focus on the European market, Cnet reports.

Heading up the effort are Michael Coombes, former UK sales head for HTC, who will serve as CEO, and James Atkins, HTC's former UK marketing manager, who will assume the role of Kazam's chief marketing officer. Both men left HTC in March (and they weren't the last).

"Kazam's dynamic structure and focus on local markets means we can react quickly to the ever-evolving and diverging needs of today's consumer," Coombes said in a terse statement announcing the venture.

Key to the pair's plans will reportedly be to offer phone models that Kazam will continue to support long after most other manufacturers have abandoned theirs.

"We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone," Atkins said in the statement.

Other than that, we don't know much, except that Kazam promises to deliver smartphones with "stunning design, robust hardware, and intuitive technology, underpinned with improved customer service."

Where is Kazam's money coming from? We don't know. Who will be doing its product design and engineering? We don't know. What segment of the market will it be targeting with its products? We don't know. Has it approached any carriers? We don't know – but it's probably too early for that yet.

Kazam's announcement doesn't even say what operating system it will be using for its phones. Android seems like a likely candidate, but the Linux Foundation's Tizen, Mozilla's Firefox OS, or Ubuntu might be worthwhile alternatives for a small smartphone startup.

All we really have so far, beyond the initial announcement, is a website, which so far offers a minimalist design that is stylishly unspoiled by content. You can sign up to receive updates from the company's mailing list, but that's all.

Nonetheless, despite this glaring lack of information, Kazam says to expect it to launch "a line of smartphones" later this year. We'll see. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
Turn OFF your phone or WE'LL ALL DI... live? Europe OKs mobes, tabs non-stop on flights
Airlines given green light to allow gate-to-gate jibber-jabber
Be your own Big Brother: Keeping an eye on Mum and Dad
All watched over by machines of loving grace
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.