Feeds

Ex-HTC execs launch UK-based smartphone maker Kazam

Startup threatens to 'disrupt status quo' this year

Secure remote control for conventional and virtual desktops

As struggling smartphone maker HTC continues to reel from what looks like a mass exodus of executives, two former HTC execs have announced that they are forming their own smartphone company with the goal of "disrupting the status quo."

The new outfit will be called Kazam, will be based in the UK, and will focus on the European market, Cnet reports.

Heading up the effort are Michael Coombes, former UK sales head for HTC, who will serve as CEO, and James Atkins, HTC's former UK marketing manager, who will assume the role of Kazam's chief marketing officer. Both men left HTC in March (and they weren't the last).

"Kazam's dynamic structure and focus on local markets means we can react quickly to the ever-evolving and diverging needs of today's consumer," Coombes said in a terse statement announcing the venture.

Key to the pair's plans will reportedly be to offer phone models that Kazam will continue to support long after most other manufacturers have abandoned theirs.

"We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone," Atkins said in the statement.

Other than that, we don't know much, except that Kazam promises to deliver smartphones with "stunning design, robust hardware, and intuitive technology, underpinned with improved customer service."

Where is Kazam's money coming from? We don't know. Who will be doing its product design and engineering? We don't know. What segment of the market will it be targeting with its products? We don't know. Has it approached any carriers? We don't know – but it's probably too early for that yet.

Kazam's announcement doesn't even say what operating system it will be using for its phones. Android seems like a likely candidate, but the Linux Foundation's Tizen, Mozilla's Firefox OS, or Ubuntu might be worthwhile alternatives for a small smartphone startup.

All we really have so far, beyond the initial announcement, is a website, which so far offers a minimalist design that is stylishly unspoiled by content. You can sign up to receive updates from the company's mailing list, but that's all.

Nonetheless, despite this glaring lack of information, Kazam says to expect it to launch "a line of smartphones" later this year. We'll see. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?