Feeds

Jaguar to open new car-making factory in Blighty (virtually)

Britain still makes stuff, it's just not real any more...

Boost IT visibility and business value

Jaguar Land Rover has promised to return car manufacturing to Britain, although it will only be simulating cars rather than building them.

It has announced plans to plough £10m into developing simulation technology which will allow designers to mimic the process of building and testing a car.

The programme is a collaboration between the Engineering and Physical Sciences Research Council (EPSRC) and four leading UK universities.

Although it might seem more profitable simply to build a car and then flog it, Jaguar Rover hopes to sell its tech to other car firms around the world.

The plan is part of a 20-year scheme to try to position Britain as one of the world's leading manufacturers of simulations. In the future, the Tata-owned car firm hopes to use sophisticated graphics and even artificial smells to give their simulations a whiff of reality.

Bob Joyce, Jaguar Land Rover engineering director, said: "We want to make advances in the simulated driver and passenger experience, including more realistic imagery, sounds and even smells. These projects will help us analyse increasingly complex cars at whole vehicle, system and component levels, as well as enhancing the high performance computers that industry will use in the future to mine increasing amounts of more complex data.

“Jaguar Land Rover believes the UK needs to be globally competitive in industrial innovation. Collaboration between Jaguar Land Rover and academia to develop new automotive applications will give the UK an opportunity to take a lead in virtual simulation technology.”

Vince Cable, the Lib Dem MP and Business Secretary, said he was delighted about the virtual car-making scheme.

“With world-class universities and cutting edge companies like Jaguar Land Rover, the UK is well-placed to be at the forefront of driving innovation and developing new technology," he said. "This investment will support the government’s industrial strategy by boosting the UK’s manufacturing capability and helping to keep us globally competitive.” ®

Boost IT visibility and business value

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
BEST BATTERY EVER: All lithium, all the time, plus a dash of carbon nano-stuff
We have found the Holy Grail (of batteries) - boffins
Asteroid's DINO KILLING SPREE just bad luck – boffins
Sauricide WASN'T inevitable, reckon scientists
Flamewars in SPAAACE: cooler fires hint at energy efficiency
Experiment aboard ISS shows we should all chill out for cleaner engines
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
Famous 'Dish' radio telescope to be emptied in budget crisis: CSIRO
Radio astronomy suffering to protect Square Kilometre Array
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.