Feeds

Apple: iOS7 dayglo Barbie makeover is UNFINISHED - report

Plus: You don't like the icons? Blame marketing

The Power of One Brief: Top reasons to choose HP BladeSystem

Well, this would never have happened under Steve Jobs. Apple sources have briefed a friendly tech blog that the much-mocked iOS7 makeover is still provisional. When was the last time Apple felt obliged to defend anything?

The Barbie-flavoured icons revealed at Apple's WWDC on Monday are merely a "mid-stride snapshot", according to Next Web blogger Matthew Panzarino.

After talking to Apple, Panzarino mused: "Of the various aspects of iOS 7, the design of its icons and other visual cues are the most in flux at the moment. There are still refinements and conversations going on around them. I don’t know but would expect there to be a lot of fixes for the inconsistency we’re seeing in things like gradients and design language on the home screen."

He means gradients and design language that looks like this:

Designers poke fun at the new iOS 7 "palette". Credit: Johnny Waterman

There's also an extraordinary claim in the article.

"Many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams."

Which, if correct, is akin to Apple saying: "We gave the job to amateurs", rather contradicting its own marketing material, which spouts (endlessly) how DESIGNED the whole exercise is.

Apple has made design mistakes before, tweaking logos several times before they end up in a shipping product. For example, for over a year, the Public Preview of Mac OS X sported the Apple logo in the centre of the menu bar - which would be overwritten by applications menus (illustrated here.

Of course, the version of Mac OS X from the year 2000 had precisely zero users to confuse at the time: it was the very first release. The current iOS installed base is over 300 million. And that was in the days before social media, which can whip up a Twitterstorm over almost anything trivial.

Much more typically, Apple rides out ridicule by ignoring it - not by blaming the marketeers.

What on earth is going on? ®

Seven Steps to Software Security

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.