Feeds

MySpace zaps millions of teens' tearful rants, causes wave of angst

'Your crappy redesign SUCKS, I wanna read my blogs' screech users

Boost IT visibility and business value

MySpace, the Justin Timberlake-owned social network that refuses to die, is back yet again with a new desktop interface – and minus several years of users' blogs and comments.

Blogs don't form part of the new MySpace – sorry, Myspace, they've dropped the capital S – and neither do home pages full of pinned videos and user comments.

It's all about music streaming and discovery, much to the chagrin of loyal users who've seen years of blogging disappear at a stroke as the platform narrows its focus.

The new interface has been in closed beta since January, and ticks all the right boxes for a 2013 web service: multimedia content, huge scrolling panels and control bars which flick up on mouse over. The iOS app is equally functional, though the "mobile-optimised" web version (for other platforms) wasn't functioning when The Register tried it last night, or this morning.

Myspace claims the internet's biggest streaming music library, with 53 million songs on tap, but it is now competing with services like music-hosting platform SoundCloud and Brit operation Songkick. All of these services offer bands analytics with which to weigh and measure their audiences, in the hope of getting them to contribute to the library of available content.

Myspace still has scale as its biggest advantage over the newcomers, though, and a quick wander through the aisles reveals a surprising wealth of content; surprising, that is, to anyone who thought that Myspace went out of the window in the late 2000s, along with things like the Yellow Pages.

In 2005 the social network had 20 million registered users, and was owned by Rupert Murdoch's News International, who paid $580m for its parent company. But within a few years it had stagnated as the cool kids moved to Facebook, following a brief but meaningless dalliance with rival social network Bebo.

In 2011 News International cut its losses by selling Myspace for $35m to Justin Timberlake and Specific Media.

Since then user numbers have slowly increased, and this redesign will help; even if it's annoyed old hands who've seen their collection of blog postings and comment threads disappear without warning.

Explaining the changes, Myspace explains that customised home pages aren't part of the brave new world, but the lack of warning has proved upsetting for many old Myspace hands:

Customer complaints

Myspace might not lament the loss of users who only came back to read their own postings, but it highlights an interesting point about all social media platforms. What you post can vanish at any time, and emotion-laden rants content remains available solely at the whim of the site owner – which could surprise a generation brought up to expect everything on-demand.

Myspace could relent; there's no indication that the content has been binned, and backups could be dispatched to customers wanting to leaf though their digital past. But that's not part of the future – if, indeed, Myspace still has a future. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.