Feeds

Google gobbles map app Waze

Gold coins lure Pac-Man map app into Chocolate Factory

Protecting users from Firesheep and other Sidejacking attacks with SSL

Google has acquired crowd-sourced map app Waze, and the company behind it.

The acquisition gives Google a map app that uses data generated by some 50 million or so users to provide real-time traffic updates and accurate directions even when you drive off the beaten path.

"We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," the company announced on Tuesday. The buy, whose terms were not disclosed, will likely generate melancholy at Google-rivals Facebook and Apple, who had both expressed interest in the Israeli company.

Waze launched in 2009, and is a free app monetized through "location-based advertising". One of its unique features is the scattering of Pac-Man-like pellets across its maps to encourage users to explore little-known areas in exchange for fame among other Waze users.

Like so many modern tech companies, Waze hasn't yet figured out how to extract oodles and oodles of cash from mobile, and this could be another reason why the company opted for the embrace of Google rather than an IPO.

"Choosing the path of an IPO often shifts attention to bankers, lawyers and the happiness of Wall Street, and we decided we'd rather spend our time with you, the Waze community," the company wrote. "Google is committed to help us achieve our common goal and provide us with the independence and resources we need to succeed. We evaluated many options and believe Google is the best partner for Waze". ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.