Feeds

Google gobbles map app Waze

Gold coins lure Pac-Man map app into Chocolate Factory

Intelligent flash storage arrays

Google has acquired crowd-sourced map app Waze, and the company behind it.

The acquisition gives Google a map app that uses data generated by some 50 million or so users to provide real-time traffic updates and accurate directions even when you drive off the beaten path.

"We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," the company announced on Tuesday. The buy, whose terms were not disclosed, will likely generate melancholy at Google-rivals Facebook and Apple, who had both expressed interest in the Israeli company.

Waze launched in 2009, and is a free app monetized through "location-based advertising". One of its unique features is the scattering of Pac-Man-like pellets across its maps to encourage users to explore little-known areas in exchange for fame among other Waze users.

Like so many modern tech companies, Waze hasn't yet figured out how to extract oodles and oodles of cash from mobile, and this could be another reason why the company opted for the embrace of Google rather than an IPO.

"Choosing the path of an IPO often shifts attention to bankers, lawyers and the happiness of Wall Street, and we decided we'd rather spend our time with you, the Waze community," the company wrote. "Google is committed to help us achieve our common goal and provide us with the independence and resources we need to succeed. We evaluated many options and believe Google is the best partner for Waze". ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.