Feeds

Australian 'Apple tax' repealed for MacBook Air

But the new MacPro is priced at a premium

Reducing security risks from open source software

Apple's contentious pricing plans, often criticised for producing Australian prices that exceed their US equivalents even when the $AUD/$US exchange rate suggests the opposite should be the case, have turned up some oddities for Apple's new products.

In case you've not caught up with the news, the fruity folk today announced a new MacBook Air and MacPro range, plus new versions of iOS, MacOS and a new iRadio service.

The latter either aren't on sale yet or won't be offered to Australians, so we'll ignore them and go straight for the new Air and Pro.

First we take the $US and $AUD prices of the new products, for a straight comparison.

Next, we add ten per cent to the US price. That's a sensible step because almost every jurisdiction in the USA has a state and/or local sales tax. Ten per cent is a little on the high side, but it applies in some US states so we're happy including it. Adding that sales tax brings the price a US citizen would pay for the new Apple kit into line with Australian prices, because the southern nation's goods and services tax is built into local prices.

The next step is to apply the current exchange rate – 94 US cents buys one Australian dollar - and apply it to the US price including sales tax. Doing so produces what we call the “Correct Australian price”.

All that's left to do after that is subtract the actual Australian price from the “correct” price and … presto, we get the table below.

Product $US Price $AUD Price $US Price with 10% sales tax Current exchange rate “Correct” Australian price “Apple Tax”
MacBook Air 11 $999.00 $1,099.00 $1,098.90 $0.94 $1,169.04 -$70.04
MacBook Air 13 $1,099.00 $1,249.00 $1,208.90 $0.94 $1,286.06 -$37.06
MacPro Quadcore $2,499.00 $2,999.00 $2,748.90 $0.94 $2,924.36 $74.64
MacPro 12 core $3,799.00 $4,599.00 $4,178.90 $0.94 $4,445.64 $153.36
MacPro server $2,999.00 $3,599.00 $3,298.90 $0.94 $3,509.47 $89.53

The surprise is that for once some products - the MacBook Air - are offered at rather cheaper prices than US punters are paying. But the new MacPro range cops the Apple Tax, and at a rather heavy rate.

At this point it is probably worth remembering Apple's testimony to Australia's Parliament that it sets the price for products based on exchange rates at the time of release and then leaves them alone. With the Australian Dollar on a downward trajectory, it will be interesting to see if Apple leaves the price of the Air alone. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.