Feeds

Australian 'Apple tax' repealed for MacBook Air

But the new MacPro is priced at a premium

Intelligent flash storage arrays

Apple's contentious pricing plans, often criticised for producing Australian prices that exceed their US equivalents even when the $AUD/$US exchange rate suggests the opposite should be the case, have turned up some oddities for Apple's new products.

In case you've not caught up with the news, the fruity folk today announced a new MacBook Air and MacPro range, plus new versions of iOS, MacOS and a new iRadio service.

The latter either aren't on sale yet or won't be offered to Australians, so we'll ignore them and go straight for the new Air and Pro.

First we take the $US and $AUD prices of the new products, for a straight comparison.

Next, we add ten per cent to the US price. That's a sensible step because almost every jurisdiction in the USA has a state and/or local sales tax. Ten per cent is a little on the high side, but it applies in some US states so we're happy including it. Adding that sales tax brings the price a US citizen would pay for the new Apple kit into line with Australian prices, because the southern nation's goods and services tax is built into local prices.

The next step is to apply the current exchange rate – 94 US cents buys one Australian dollar - and apply it to the US price including sales tax. Doing so produces what we call the “Correct Australian price”.

All that's left to do after that is subtract the actual Australian price from the “correct” price and … presto, we get the table below.

Product $US Price $AUD Price $US Price with 10% sales tax Current exchange rate “Correct” Australian price “Apple Tax”
MacBook Air 11 $999.00 $1,099.00 $1,098.90 $0.94 $1,169.04 -$70.04
MacBook Air 13 $1,099.00 $1,249.00 $1,208.90 $0.94 $1,286.06 -$37.06
MacPro Quadcore $2,499.00 $2,999.00 $2,748.90 $0.94 $2,924.36 $74.64
MacPro 12 core $3,799.00 $4,599.00 $4,178.90 $0.94 $4,445.64 $153.36
MacPro server $2,999.00 $3,599.00 $3,298.90 $0.94 $3,509.47 $89.53

The surprise is that for once some products - the MacBook Air - are offered at rather cheaper prices than US punters are paying. But the new MacPro range cops the Apple Tax, and at a rather heavy rate.

At this point it is probably worth remembering Apple's testimony to Australia's Parliament that it sets the price for products based on exchange rates at the time of release and then leaves them alone. With the Australian Dollar on a downward trajectory, it will be interesting to see if Apple leaves the price of the Air alone. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.