Feeds

Who wants a 'robot companion'? Look no further than Intel Labs

Sci-fi predicts the future, says Chipzilla CTO

Build a business case: developing custom apps

Interview Can you imagine IBM Research ever developing a social robot companion? Intel CTO Justin Rattner can’t, but he’s happy for his own researchers to build one – and for the technology to find its way into the market. Eventually.

Ask most techies of a certain age how a company should carry out research and development and they will likely cite Bell Labs, or one of its clones such as Xerox Parc or IBM Research.

The problem is, says Rattner, while this traditional model continues to shape perceptions of how to run research, it is pretty much dead in the water. Indeed, as Rattner pointed out in a speech at Intel’s Open Innovation 2.0 event in Dublin recently, it’s debatable whether it was ever really suited for taking “inventions” and turning them into “innovations” - or, put another way, into something people will buy and use.

“Bell Labs’ model was basically to do academic research without the burdens of having to teach or having to convince your government masters that you had worthy research to do,” Rattner told The Register in a conversation after his speech.

This is fine as far as it went, Rattner argues, but it also meant that while Bell Labs laid the groundwork for the point contact transistor, Ma Bell failed to do anything with it. While William Shockley jumped ship to set up his own operation to further transistor research, he built it in the image of Bell Labs.

It took another set of defectors to set up Fairchild Semiconductor before the transistor started resembling anything that could form the building blocks on an integrated circuit. The rest is (Intel) history.

R&D: Evolve or die

Things started to change in the 90s, even as the rapidly fattening Microsoft was scaling up its own Microsoft Research operation, picking up refugees from academia as well as Xerox, DEC, et al. As Rattner says, boards were asking CEOs: “Are you getting value out of your research organisation, or would it make sense to just shut the thing down?”

“We had the same pressure at Intel. There’d been a research organisation separate from the labs associated with the chip technology for many years, but it wasn’t held in very high esteem and was generally thought of as an ivory tower.”

“It was the middle of the decade and we were thinking about how we should structure research at Intel so that … the lab's impact would be seen as the critical - if not the primary - engine for innovation in the company. And we think we succeeded in doing that.”

At IBM, says Rattner, Lou Gerstner handed the research purse strings to the product units, leaving researchers touting for budgets.

As for Intel, “The original metric that [former CEO Paul] Otellini established was ‘OK, how many technologies are moving out of the labs and moving into the product section’. It’s actually part of the executive incentive program. It had to be.”

“And then he [Otellini] said, ‘you can transfer these technologies, but I want to know that these technologies are going to be in those products.”

“That was when he really raised the bar - but it was the right thing to do because it made everybody focus: 'this is not just about getting the technology from A to B, this is about getting the technology to the market.'”

This very process of drawing a direct line between pure research and products in the market could be seen as the fast route to underinvestment in R&D which many US firms, and Universities, are accused of these days. Scientists’ drive to do blue sky research is supposedly being trumped by short-termism, and shareholders with a time horizon of a quarter at the most.

Bringing research to market

Rattner, unsurprisingly, would say this is not the case at Intel, and points out that Labs works ahead of product group demands - to the extent of funding its own “ventures” to get technology off the starting blocks, where necessary. There are three of these Lab Ventures in progress at the moment, Rattner says, though the only one which he will discuss in public is Silicon Photonics.

“That’s a lab venture and it basically was created to take roughly a decade’s worth of research in silicon photonics and bring it to market.”

According to Rattner, when Labs went to Intel’s network business and started talking up the prospect of 100Gbps, the response was, “you know guys, that’s all great stuff, but there’s no need right now, we’re just trying to do 40Gbps...”

Rattner explains: “When it costs less than 4x the price of the current technology but gives you 10x the performance, the market shifts and this is what delayed 10Gbps. It took so long they just couldn’t get the cost to 4x what 1Gbps technology was at.”

From a product point of view, the numbers didn’t add up for silicon photonics yet. While there was undoubtedly demand from HPC volumes that would have been too low justify a new business, says Rattner.

“But you know, as we were out talking to the big data centre customers, they were telling us they’re going to need this stuff much sooner and they were going to need it in very high volumes.”

So, Rattner’s team began showing potential customers 50Gbps laboratory technology.

“We said, if we could figure out how to manufacture it in higher volume, would you buy this stuff? And they were very encouraging. And in fact as part of getting funding [from Intel’s venture board] we had to pull in two MOUs to our venture board [saying] if you can do this, we’re ready to buy it. And that was the basis for starting the business

The photonics technology was demo’d at IDF Beijing recently, and Rattner says Intel has engineering samples, was building up yields, and “We’ll be in the market within the year.”

“From time to time to a small number of technologies come more out of the exploratory side of our research that either don’t have a home or it’s too early for them to have a home and they’re obvious candidates for venturing.”

The drive to productise Silicon Photonics has thrown off other developments, he adds.

“We could spend the next hour just talking about testing,” says Rattner. We don’t, but he does raise a good question:

“I mean, how do you test an optical integrated circuit - it turns out you can’t buy standard testers so we had to invent our own.”

Secure remote control for conventional and virtual desktops

More from The Register

next story
LOHAN packs bags for SPACEPORT AMERICA!
Spanish launch goes titsup, we're off to the US of A
Gigantic toothless 'DRAGONS' dominated Earth's early skies
Gummy pterosaurs outlived toothy competitors
'Leccy racer whacks petrols in Oz race
ELMOFO rakes in two wins in sanctioned race
Boffins ID freakish spine-smothered prehistoric critter: The CLAW gave it away
Bizarre-looking creature actually related to velvet worms
CRR-CRRRK, beep, beep: Mars space truck backs out of slippery sand trap
Curiosity finds new drilling target after course correction
Astronomers scramble for obs on new comet
Amateur gets fifth confirmed discovery
Boffins build CYBORG-MOTHRA but not for evil: For search & rescue
This tiny bio-bot will chew through your clothes then save your life
Vulture 2 takes a battering in 100km/h test run
Still in one piece, but we're going to need MORE POWER
What does a flashmob of 1,024 robots look like? Just like this
Sorry, Harvard, did you say kilobots or KILLER BOTS?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.