Feeds

Short-staffed website swaps DOGS for DEVELOPERS

Pimp a programmer, score cash-for-a-canine

Secure remote control for conventional and virtual desktops

Like many companies, Seattle-based dog-sitting-as-a-service rover.com struggles to find software developers.

Similarly afflicted companies often make cash awards to those who refer them useful talent. Back in April Rover.com decided to offer them dogs instead.

Here's the company's pitch, taken from its jobs page:

For the next 30 days, Rover.com is offering something better: if we hire a candidate you refer to Rover.com then you will get a free puppy! That's right, let me say it again: FREE PUPPY! And, we'll throw in a year of free dog sitting on Rover.com, too.

The offer was a bit of a pup, as the company wouldn't just hand over a dog. Instead the offer meant rover “will give you $1,000 for for you to use toward the adoption of a puppy, but you will have to adopt the puppy on your own.”

The company also promised to throw in $1000 worth of credit on its dog-sitting service.

“Competing with everyone from Amazon to Zynga for engineers is hard,” Rover.com's Scott Porad told The Reg by email. “So I wanted to do some sort of promotion to break through the noise. And, I wanted it to fit with our brand--Rover is all about dogs.”

“I was thinking about what we could do when remembered a stunt we pulled at Cheezburger: we tried to steal developers from Amazon by giving away actual cheeseburgers outside their all-company meeting. Then, another local company, Giant Thinkwell, one-upped us by trying to give away lolcats outside Amazon's office. Giant Thinkwell's stunt was just sort of a joke, but got them a lot of attention, so I thought, 'hmmm...what if we gave away an actual puppy? I bet that would get some attention!'”

The idea clearly did generate attention, but not enough to fill the four roles rover.com hoped to fill: while the promotion produced a dozen referrals, Porad has made just one hire.

“I have been told that the referrer bought the puppy, but I have not met it yet,” he told The Reg. ®

Intelligent flash storage arrays

More from The Register

next story
Looking for a job in Europe? Experienced IT staff needed in UK, Italy and Germany
New graduates need life skills, says Euro Commish report
‘For the love of Pete, America, learn about decent chocolate’
If that's your only gripe about a life in LA, lucky you!
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
IT JOB OUTSOURCING: Will it ever END?
Let's look at the economics behind it...
Want to break Netflix? It'll pay you to do the job
'Senior Chaos Engineer' sought to inflict all sorts of nasty, nasty, pain
HOT BABES! Worried you won't get that JOB in IT? MENTION how hot you are
'Don't hate me 'cos I'm beautiful' ploy for sad honeys
Oracle to DBAs: your certification is about to become worthless paper
So hurry up and get a new one, will all of you who took exams for 10g and lower?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.