Feeds

Motorola to kick off comeback with US-made Moto X

Chief says firm gets no special advantage from Google ownership

Internet Security Threat Report 2014

Motorola is planning a new American-manufactured smartphone to launch its comeback, chief exec Dennis Woodside has said.

Speaking at the All Things D Digital Conference, Woodside said the company was working on a new mobe called Moto X that would have "contextually aware" power-saving features.

The phone is part of a handful of new devices the firm is planning to release in autumn. Woodside claimed Moto doesn't have any special advantage following the Google acquisition.

Google snapped up Motorola for $12.5bn last year, but has kept it as a separate firm rather than turning it into the Choc Factory's own hardware arm.

"We are owned by Google so there are lots of areas (of Google) that support us," Woodside said. "[But] we have no access to Android code. We are managed by their partner managers. There is no advantage that has been conferred to us."

Motorola has steadily lost ground to rival Android partners, especially market-leader Samsung, and Moto's recent phones have failed to set the market alight. But Woodside said he wasn't worried about the decrease in the firm's market share.

"Motorola likes being the challenger," he said, adding that the new Moto X would be part of a relaunch of the firm's product line, and takes the company "back to the roots of innovation". ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.