Feeds

EMC inks deal to take Brit F1 racer Lotus to the clouds

Storage bods get a crack at Grands Prix glory

Top three mobile application threats

EMC is providing skads of storage to Formula One wannabee winner Lotus for a chance at Grands Prix glory.

F1 regulations are going to change in 2014, mandating hybrid, turbo-charged V6 engines instead of the current normally aspirated V8s. So Lotus decided it need a wholesale storage refresh to help with the changeover.

The Lotus F1 team, headed up by racing superstar Kimi Räikkönen, will get:

  • a VCE Vblock System at Lotus's Enstone data centre for its Computer-Aided Design (CAD) and Microsoft Dynamics Enterprise Resource Planning (ERP) applications;
  • a second VNX-based Vblock at trackside for VDI and on-track apps;
  • Atmos object-based cloud storage to store, archive and access the Lotus F1 Team’s unstructured content;
  • Data Domain deduplication storage systems for fast backup and recovery of the factory’s information estate;
  • EMC's Cloud Tiering Appliance to tier Lotus's CAD files before they are moved to the cloud to reclaim primary storage space and reduce backup needs; and
  • Syncplicity enterprise file sync 'n' share solution and Documentum Information Rights Management to track and protect documents, messages and attachments.

It's a four-year deal and EMC gets access to the GENII Business Exchange platform, described as "Lotus F1 Team’s elite group of IT and Technical Partners", plus a range of global hospitality and incentive packages. So EMC partners and customers worldwide; expect F1 event invitations to drop into your laps if you are so favoured.

The Lotus team is owned by Genii Capital, a private equity outfit.

Lotus F1 car with EMC logo

Yes, we'd love to see the front wheels too, but this is a truly oddly cropped illustration of what the Lotus will look like in 2014. Note the EMC logo on the side. Click on the image to see a larger version.

EMC will also be given the opportunity to place its logo on some of the most valuable moving billboards in the world, Lotus F1 racing cars, from 2014. Much, we are sure, to its combined joy and chagrin it shares a spot at the bottom of the driver's part of the car, along with Symantec, which has been working with Lotus for many years.

Oh, and just for fun we thought we'd mention the Lotus F1 website also lists NetApp as a technical partner, saying: "Lotus F1 Team’s data is stored on NetApp storage arrays, including back office, track and design data with the latest NetApp storage systems travelling the world with the race team."

The Telegraph reports that the Lotus F1 team made the biggest loss ever of any motorsport team in calendar 2012 - £56m - "due to reversing sponsorship revenues." Lead driver Kimi Raikkonen's contract expires at the end of 2013 and needs renewing. He drove Lotus to fourth position in the F1 rankings last year. That's going to be expensive.

Patrick Louis, the CEO of the Lotus F1 Team, said in a freeze-dried quote: "Today, Lotus F1 Team is a title contender and our target is very clear: to be World Champions in 2015. We need strong partners to reach that target, and EMC is one such partner. EMC provides us with the best hardware, software, security, reliability and availability. These will be key factors in us being successful in our venture to build a winning car and to becoming world champions.”

Mercedes, Ferrari and Red Bull will have something to say about that, something like: "Munch our exhaust tubes, baby." ®

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.