Feeds

Tim Cook: Wearable tech's nice, but Google Glass will NEVER BE COOL

Wearing glasses without lenses is for fanbois only

Top three mobile application threats

Tim Cook reckons that wearable tech is "incredibly interesting", but he doesn't think Google Glass will appeal to everyone.

Speaking at the All Things D Digital Conference, Cook hinted at the existence of the rumoured iWatch and dissed the likely popularity of Google's foray into wearable technology.

"I'm interested in a great product. I wear glasses because I have to. People generally want glasses to reflect their fashion, style, etc. So this is difficult from a mainstream point of view," he said. "I think the wrist is natural. I think there are other things in this space that could be interesting.

"There are lots of wearables, but of the ones doing more than one thing, I haven't seen anything great out there. Nothing that will convince a kid that's never worn glasses or a band to wear one*."

He added that the market was "ripe for exploration", but refused to definitively confirm whether or not there would be an iWearable gizmo in the near future.

"I don't want to answer that one," he said, "but it could be another branch of the tree."

In typical Apple form, that wasn't the only product question Cook dodged. When asked about TV, the fruity chief said he didn't want to go into detail but agreed that there was a "grand vision".

He also said that despite the fall in the firm's stock price and market concerns that Apple couldn't pull any new rabbits out of the hat, the company was still capable.

"We have some incredible plans that we have been working on for a while… we have several more game changers in us," he claimed.

On the subject of that pesky stock price, he said that the fall was "frustrating" for everyone at Apple, but put it down to "cycles" in the market. ®

* (Sub-ed: Cook is clearly not aware of an entire generation of hipsters with 20/20 vision currently wearing non-prescription, clear-lensed retro glasses. Ironic, since there are many in Cupertino, and we don't doubt quite a few of them work at Apple...)

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.