Feeds

Internet advertising giant (Google) 'mulls' map app Waze gobble

Gonna offer anything less than $1bn? No Waze, Jose

Internet Security Threat Report 2014

Ad giant Google is also considering snapping up mapping software firm Waze, which could spark a bidding war with Facebook over the business.

Sources whispered to Bloomberg that Google was interested in the navigation firm - which is, of course, seeking a price tag of more than $1bn. What kind of tech company are you these days if you don't ask other tech companies to fork out at least $1bn for you?

Google told The Register that it doesn't comment on rumours or speculation.

Earlier this month, other sources claimed that Facebook was also interested in snaffling Waze and was unfazed by the billion-dollar price tag. Since Facebook was outed as an interested party, Google and other tech firms have approached the firm about a possible deal.

All the way back in January, Apple was rumoured to be sniffing around the Israeli start-up, although the fruity firm was only offering a measly $400m.

The familiar parties said that Waze had received "expressions of interest" from a number of parties - but it could also decide to stay independent and look for a new round of venture capital funding instead.

Waze's unique selling point for navigation is getting drivers to contribute to its data by leaving the app open to gather traffic and road data for fellow motorists, or actively sharing reports on accidents or other hazards.

The firm also uses "an active community of online map editors" - otherwise known as regular people who work for free - to make sure their maps are up-to-date.

At the moment, Waze is free to use, making its money from "location-based advertising". The mapping tool has more than 40 million users. ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.